# Moomin character merchandise collaborations in Japan

> Live situation record from CLSTR: https://clstr.news/situations/moomin-character-merchandise-collaborations-in-japan
> Updated: 2026-09-29T03:30:03.000Z. Sources: 5. Developments: 2.

In early September 2026, Belle Maison announced a new inclusive clothing series featuring Moomin characters, designed with snap buttons to assist individuals with physical disabilities or illnesses. 

By late September, additional Moomin-themed retail activities were announced in Japan. Nojima scheduled a promotional campaign for October involving Moomin goods for customers purchasing electronics, while Bandai Spirits revealed a lineup for an ‘Ichiban Kuji Moomin – A day like this’ lottery set for release in late October.

## Timeline

### 2026-09-29: Moomin merchandise campaigns announced by Nojima and Bandai Spirits

Nojima is launching a Moomin-themed campaign for appliance and smartphone buyers in October 2026, alongside Bandai Spirits' new Moomin lottery merchandise release.

3 sources. https://clstr.news/cluster/moomin-merchandise-campaigns-announced-by-nojima-and-bandai-spirits

### 2026-09-03: Moomin and Pikmin character collaborations announced for Japanese retail

Belle Maison will release a Moomin-themed inclusive clothing line in September 2026, while Avail announces a new Pikmin plush mascot collection.

2 sources. https://clstr.news/cluster/moomin-and-pikmin-character-collaborations-announced-for-japanese-retail

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Cite as: Moomin character merchandise collaborations in Japan. CLSTR, https://clstr.news/situations/moomin-character-merchandise-collaborations-in-japan