# Move & Co brand transition to premium leather goods

> Live situation record from CLSTR: https://clstr.news/situations/move-co-brand-transition-to-premium-leather-goods
> Updated: 2026-10-07T02:07:11.000Z. Sources: 4. Developments: 2.

Move & Co, a Brazilian brand founded by sisters Camila Mendonça Viel and Caroline Mendonça Rocha, is transitioning from its 2025 origins as a digital multi-brand operation into a premium authorial label specializing in leather bags. 

Utilizing over forty years of family retail experience in São Paulo, the brand is focusing on original designs that emphasize design, quality, and functionality for contemporary women. The company aims to establish an identity centered on ‘timeless sophistication and exclusive curation.’

## Timeline

### 2026-10-07: Brazilian fashion brands Beira Rio and Move & Co announce new developments

Beira Rio launches its ‘Plural’ campaign with Camila Queiroz, while Move & Co transitions into a premium authorial leather handbag brand in Brazil.

2 sources. https://clstr.news/cluster/brazilian-fashion-brands-beira-rio-and-move-co-announce-new-developments

### 2026-10-01: Move & Co transitions to premium authorial leather bag brand

Move & Co is transitioning from a digital multi-brand retailer to a premium Brazilian label focused on authorial leather bag designs.

2 sources. https://clstr.news/cluster/move-co-transitions-to-premium-authorial-leather-bag-brand

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Cite as: Move & Co brand transition to premium leather goods. CLSTR, https://clstr.news/situations/move-co-brand-transition-to-premium-leather-goods