# MrBeast business diversification and trademark filings

> Live situation record from CLSTR: https://clstr.news/situations/mrbeast-business-diversification-and-trademark-filings
> Updated: 2026-10-20T06:09:23.000Z. Sources: 4. Developments: 2.

Jimmy Donaldson, known as MrBeast, is expanding his business portfolio through various trademark filings under Beast Holdings.

In September 2026, a trademark application was filed for ‘Beast Band,’ which covers wearable technology such as activity trackers and smartwatch bands. This follows a multi-year partnership between Beast Industries and Google involving Google Health.

By October 2026, Beast Holdings received notices of allowance for ‘MRBEAST FINANCIAL’ and ‘BEAST FINANCIAL.’ These filings, originally submitted in October 2025, encompass mobile banking, consumer lending, and investment management, as well as cryptocurrency services including trading and decentralized exchange activities. These financial moves follow a $200 million investment in Beast Industries by BitMine earlier in the year.

## Timeline

### 2026-10-20: Beast Holdings files trademarks for banking and crypto services

Beast Holdings, linked to MrBeast, has received trademark allowances for ‘MRBEAST FINANCIAL’ and ‘BEAST FINANCIAL’, covering banking, lending, and cryptocurrency exchange services.

2 sources. https://clstr.news/cluster/beast-holdings-files-trademarks-for-banking-and-crypto-services

### 2026-09-22: MrBeast files trademark for ‘Beast Band’ wearable tech

YouTube star MrBeast has filed a U.S. trademark for ‘Beast Band,’ indicating a potential move into wearable activity trackers and smartwatch accessories.

2 sources. https://clstr.news/cluster/mrbeast-files-trademark-for-beast-band-wearable-tech

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Cite as: MrBeast business diversification and trademark filings. CLSTR, https://clstr.news/situations/mrbeast-business-diversification-and-trademark-filings