# Natura operational and technological expansion > Live situation record from CLSTR: https://clstr.news/situations/natura-operational-and-technological-expansion > Updated: 2026-08-28T09:00:00.000Z. Sources: 6. Developments: 2. Natura is expanding its operational capabilities and technological integration to address market growth and environmental risks. In Mexico, the company is working to increase locally produced goods from 30% to 60% by reinforcing its manufacturing plant in Celaya, Guanajuato. This expansion includes a 7 million peso investment to develop its local supplier chain. Additionally, Natura has introduced ‘The Future P&L’, a platform designed to help businesses quantify environmental, social, and governance (ESG) impacts within financial decision-making. To manage climate-related challenges such as El Niño, Natura is integrating predictive artificial intelligence through a partnership with MeteoIA. This collaboration resulted in the Socio-climatic Risk Radar, a tool used to assess and map corporate and operational risks. The company also utilizes the Natura-GIS geographic information system to monitor harvests and socio-biodiversity assets, alongside a ‘Calamity Protocol’ that has been activated over 30 times since 2020 to respond to emergencies like floods and wildfires. ## Timeline ### 2026-08-28: Natura integrates AI to mitigate climate and El Niño risks Natura is implementing AI-driven tools and geographic monitoring to mitigate climate risks and El Niño impacts, reflecting a broader market shift toward climate adaptation technologies. 2 sources. https://clstr.news/cluster/natura-integrates-ai-to-mitigate-climate-and-el-nio-risks ### 2026-08-25: Natura expands Mexican operations and launches ESG financial tool Natura is expanding its Mexican market presence by boosting local production in Celaya and has launched a free platform, ‘The Future P&L’, to help companies quantify social and environmental impacts. 4 sources. https://clstr.news/cluster/natura-expands-mexican-operations-and-launches-esg-financial-tool --- Cite as: Natura operational and technological expansion. CLSTR, https://clstr.news/situations/natura-operational-and-technological-expansion