# Natura retail expansion in Peru

> Live situation record from CLSTR: https://clstr.news/situations/natura-retail-expansion-in-peru
> Updated: 2026-09-25T20:12:48.000Z. Sources: 6. Developments: 2.

The beauty retailer Natura is expanding its physical presence in Peru through a strategy of opening new stores to complement its direct sales model. 

Initial expansion efforts included opening locations in Arequipa, Huancayo, and a first northern region store at Mall Aventura Piura. Subsequent growth saw the brand add three more locations in Mallplaza Piura, Mallplaza Comas, and Real Plaza Primavera. This expansion has brought Natura’s total to 16 stores nationwide, providing customers with spaces for personalized advice on skincare, makeup, and perfumery.

## Timeline

### 2026-09-25: Natura expands Peruvian retail footprint with three new stores

Natura expands its Peruvian presence with three new stores in Piura, Comas, and Primavera, bringing its national total to 16 locations.

4 sources. https://clstr.news/cluster/natura-expands-peruvian-retail-footprint-with-three-new-stores

### 2026-08-27: Retailers Natura and Flora & Fauna expand presence in Peru

Retailers Natura and Flora & Fauna are expanding in Peru, with Natura opening its first northern store in Piura and Flora & Fauna targeting 20 locations by 2027.

3 sources. https://clstr.news/cluster/retailers-natura-and-flora-fauna-expand-presence-in-peru

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Cite as: Natura retail expansion in Peru. CLSTR, https://clstr.news/situations/natura-retail-expansion-in-peru