# Natural and textured hair care industry trends > Live situation record from CLSTR: https://clstr.news/situations/natural-and-textured-hair-care-industry-trends > Updated: 2026-09-14T16:57:00.000Z. Sources: 9. Developments: 2. The hair care industry is experiencing a growing emphasis on specialized products and techniques for natural, wavy, curly, and afro-textured hair. This trend is characterized by both individual entrepreneurship and significant commercial innovation. Initial developments highlight a shift toward wellness-oriented entrepreneurship, such as the launch of ‘Rizos y Ondas by La Paix’ in the Dominican Republic, which focuses on hair recovery and self-care rituals. Concurrently, major professional brands like Redken and Olaplex are expanding into the sector with technologies designed to repair hair fibers and provide customized routines based on hair density and porosity. Subsequent developments show a focus on specific hydration and definition methods, such as the ‘LOC method’ (Liquid, Oil, and Cream) to manage moisture and frizz. Commercial expansion continues with new product lines, such as Widi Care’s PhytoBerry, which utilizes CURVELINI™ technology to protect hair strands and manage shrinkage while maintaining natural movement. ## Timeline ### 2026-09-14: Hair care trends focus on hydration techniques and new product launches Hair care trends and products for curly hair are evolving, featuring the LOC hydration method and Widi Care’s new PhytoBerry line designed to control frizz and hair shrinkage. 5 sources. https://clstr.news/cluster/hair-care-trends-focus-on-hydration-techniques-and-new-product-launches ### 2026-08-27: Natural hair care trends drive new entrepreneurship and professional specialization The hair care market is shifting toward specialized services and products for natural and textured hair, emphasizing personalized wellness routines and advanced fiber repair technologies. 4 sources. https://clstr.news/cluster/natural-hair-care-trends-drive-new-entrepreneurship-and-professional-specialization --- Cite as: Natural and textured hair care industry trends. CLSTR, https://clstr.news/situations/natural-and-textured-hair-care-industry-trends