# NBA local media rights distribution shifts

> Live situation record from CLSTR: https://clstr.news/situations/nba-local-media-rights-distribution-shifts
> Updated: 2026-08-20T13:03:00.000Z. Sources: 4. Developments: 2.

The landscape for NBA local streaming rights in the United States is undergoing significant shifts. Initially, London-based streaming service DAZN moved to become a major distributor, securing exclusive streaming rights for several franchises including the Memphis Grizzlies, San Antonio Spurs, Indiana Pacers, Cleveland Cavaliers, and Minnesota Timberwolves. DAZN also planned to replace the Gotham Sports app as the streaming home for MSG Networks and YES Network, covering teams such as the New York Yankees, Knicks, Rangers, Islanders, Nets, and Sabres.

YouTube has entered advanced negotiations to launch a joint streaming platform for local game broadcasts, a deal that could be valued at over $1 billion annually. Scheduled to begin in the 2027/28 season, the platform aims to centralize local broadcasts that are currently fragmented across various regional networks. The deal's total value is expected to fluctuate based on participation: a package covering 29 teams could reach approximately $1.2 billion per year, while a smaller initial group of 20 to 25 teams might result in a deal closer to $850 million.

The Toronto Raptors would likely remain an exception due to an existing contract with Rogers Communications. Revenue from this initiative would be distributed among clubs based on their local market value. The proposed agreement could last up to nine years to align with the expiration of current national media rights in 2036/37, though it may include an exit clause after five years.

## Timeline

### 2026-08-20: YouTube in talks for $1 billion NBA local rights deal

YouTube is negotiating a potential $1 billion-plus annual deal with the NBA to centralize local team broadcasts on a new streaming platform starting in the 2027/28 season.

4 sources. https://clstr.news/cluster/youtube-favored-for-nba-local-streaming-deal-worth-over-1-billion

### 2026-07-29: DAZN Secures Local Streaming Rights for Multiple NBA Teams and MSG/YES Networks

DAZN will replace Gotham Sports as the streaming platform for MSG and YES Networks, adding local NBA rights for up to ten teams, including the Knicks and several others, starting in the 2026‑27 season.

8 sources. https://clstr.news/cluster/dazn-secures-local-streaming-rights-for-multiple-nba-teams-and-msgyes-networks

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Cite as: NBA local media rights distribution shifts. CLSTR, https://clstr.news/situations/nba-local-media-rights-distribution-shifts