# Nestlé and NBA global marketing partnership > Live situation record from CLSTR: https://clstr.news/situations/nestl-and-nba-global-marketing-partnership > Updated: 2026-10-15T05:30:00.000Z. Sources: 24. Developments: 2. Nestlé and the National Basketball Association (NBA) have announced a multi-year international marketing partnership scheduled to begin on January 1, 2027. Under the agreement, Nestlé brands Milo, Nescau, and Nesquik will become official partners of the league. The collaboration aims to engage fans and promote youth basketball participation through platforms such as Jr. NBA/Jr. WNBA, NBA Basketball School, and NBA Global Games. Nestlé intends to use the partnership to connect with younger generations, specifically Gen Z and Gen Alpha, by promoting physical activity and the nutritional benefits of its cocoa and malted beverages. The partnership will span approximately 20 to 21 markets across four continents, including the United States, Canada, Brazil, France, Germany, and the United Kingdom, with the Philippines expected to join in October 2027. Consumer engagement strategies will include retail promotions, branded packaging, and experiences at NBA events, offering prizes such as tickets and official merchandise. ## Timeline ### 2026-10-15: Nestlé and NBA announce global marketing partnership Nestlé has announced a multi-year partnership with the NBA, bringing Milo, Nesquik, and Nescau to 20 global markets to promote basketball participation and fan engagement starting in 2027. 4 sources. https://clstr.news/cluster/nestl-and-nba-announce-global-marketing-partnership ### 2026-10-07: Nestlé and NBA sign major global marketing partnership Nestlé and the NBA have signed a major multi-year marketing deal making Milo, Nescau, and Nesquik official partners across 21 markets starting January 2027. 20 sources. https://clstr.news/cluster/nestl-and-nba-announce-multi-year-international-marketing-partnership --- Cite as: Nestlé and NBA global marketing partnership. CLSTR, https://clstr.news/situations/nestl-and-nba-global-marketing-partnership