# New Era brand collaborations in Japan

> Live situation record from CLSTR: https://clstr.news/situations/new-era-brand-collaborations-in-japan
> Updated: 2026-09-18T06:03:01.000Z. Sources: 4. Developments: 2.

Headwear brand New Era has announced a series of collaborative product launches in Japan throughout September 2026.

Initial collaborations include golf cap models with Bridgestone Sports, scheduled for release on September 12, and an apparel and accessory collection with Mary Quant Cosmetics, set for September 16. 

Following these releases, New Era announced further collections including a special Autumn/Winter leather cap with BEAMS on September 23. Additionally, a collaboration with designer Masanori Morikawa’s brand, BASICKS, and Major League Baseball (MLB) began on September 20, featuring various styles representing six different MLB teams.

## Timeline

### 2026-09-18: New Era announces new collaborations with BEAMS and MLB

New Era announces new collaborations, including a leather cap collection with BEAMS and an MLB-themed series with BASICKS featuring six baseball teams.

2 sources. https://clstr.news/cluster/new-era-announces-new-collaborations-with-beams-and-mlb

### 2026-09-01: New Era announces new collaborations with Bridgestone Sports and Mary Quant

New Era is launching new collaborative collections in Japan, including golf caps with Bridgestone Sports and an expanded apparel line with Mary Quant.

2 sources. https://clstr.news/cluster/new-era-announces-new-collaborations-with-bridgestone-sports-and-mary-quant

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Cite as: New Era brand collaborations in Japan. CLSTR, https://clstr.news/situations/new-era-brand-collaborations-in-japan