# New Jersey pricing reform under Sherrill > Live situation record from CLSTR: https://clstr.news/situations/new-jersey-pricing-reform-under-sherrill > Updated: 2026-08-02T20:24:39.000Z. Sources: 20. Developments: 7. In late July 2026 Governor Mikie Sherrill accelerated New Jersey’s consumer‑price agenda. After the FAIR Act was signed on July 20, banning algorithmic rent‑setting, she enacted the Fair Price Protection Act two days later, prohibiting retailers from using shoppers’ personal data to set individualized grocery prices and pausing new electronic‑shelf‑label rollouts for a year. Both measures cleared the state Senate and Assembly on June 30 before being signed. The FAIR Act requires rent‑setting platforms to disclose their pricing methods and bars algorithms that could artificially inflate rents, a response to a 2024 DOJ antitrust settlement with RealPage and highlighted by Attorney General Jennifer Davenport. The law targets software used by landlords in a market where rents exceed the national average by more than 20 %. The Fair Price Protection Act blocks AI‑driven “surveillance pricing,” covering most grocery and household items while exempting restaurant‑style establishments; uniform loyalty‑program discounts remain allowed. Maryland’s Protection From Predatory Pricing Act, signed 28 April 2026, and Connecticut’s similar statute took effect 1 October 2026, placing New Jersey’s law in a regional trend. New York already has a transparency law (2025) and a stronger proposal is pending. On July 25 Sherrill issued an executive order directing agencies to catalog hidden “junk” fees and propose elimination measures by mid‑September, targeting families, renters and seniors. Implementation of the Fair Price Protection Act begins August 1 2027, with a one‑year deferral of mandatory electronic‑shelf‑label installation until February 1 2027. New Jersey joins Maryland and Connecticut in restricting AI‑driven pricing, as similar bills are debated in several other states. ## Claims - Governor Mikie Sherrill signed the Fair Price Protection Act on July 23, 2024. (single source) - The law prohibits retailers from setting individualized prices based on personal data such as browsing behavior, location, or past purchases. (single source) - New Jersey becomes the third state, after Maryland and Connecticut, to ban surveillance pricing. (single source) - Similar surveillance‑pricing bills are under consideration in California, New York, Massachusetts and Illinois. (single source) - The bill’s sponsors were state Senators Joe Cryan and Joe Lagana, and Assembly members Rosaura Bagolie, Annette Quijano and Chigozie Onyema. (single source) - Supporters argue the law protects low‑income households and communities of color from additional economic strain. (single source) - Critics claim that surveillance pricing raises privacy concerns due to increased data collection on shoppers. (single source) ## Timeline ### 2026-08-02: US States Ban AI‑Driven Personalized Pricing in Retail Maryland, Connecticut and New Jersey have passed laws banning AI‑driven personalized pricing, with New York considering stricter measures. 2 sources. https://clstr.news/cluster/us-states-ban-aidriven-personalized-pricing-in-retail ### 2026-07-31: New Jersey Enacts FAIR Act to Regulate Rent-Setting Algorithms New Jersey’s FAIR Act, signed by Gov. Mikie Sherrill, bans rent‑setting algorithms that inflate prices, following a DOJ case against RealPage. 2 sources. https://clstr.news/cluster/new-jersey-enacts-fair-act-to-regulate-rent-setting-algorithms ### 2026-07-29: New Jersey Enacts Ban on AI-Driven Personalized Pricing New Jersey Governor Mikie Sherrill signed the Fair Price Protection Act, banning retailers from using personal data or AI to set individualized grocery prices, making the state the third to restrict such “surve 5 sources. https://clstr.news/cluster/new-jersey-enacts-ban-on-ai-driven-personalized-pricing ### 2026-07-27: New Jersey bans AI-driven personalized pricing and delays e‑price tag rollout New Jersey enacted a law banning the use of personal data for individualized pricing of consumer goods, effective Aug 2027, and postponed mandatory electronic shelf‑label installation for a year. 2 sources. https://clstr.news/cluster/new-jersey-bans-ai-driven-personalized-pricing-and-delays-eprice-tag-rollout ### 2026-07-25: New Jersey Governor Mikie Sherrill launches consumer fee crackdown and bans surveillance pricing New Jersey Gov. Mikie Sherrill ordered a review of hidden junk fees and signed a law banning surveillance pricing, pausing new electronic shelf‑label use to protect consumers. 3 sources. https://clstr.news/cluster/new-jersey-governor-mikie-sherrill-launches-consumer-fee-crackdown-and-bans-surveillance-pricing ### 2026-07-22: New Jersey Gov. Sherrill signs laws curbing grocery price discrimination and lowering business filing fees Governor Mikie Sherrill signed the Fair Price Protection Act banning surveillance pricing on groceries and a bipartisan bill cutting business formation and filing fees in New Jersey. 3 sources. https://clstr.news/cluster/new-jersey-gov-sherrill-signs-laws-curbing-grocery-price-discrimination-and-lowering-business-filing ### 2026-07-20: New Jersey Gov. Mikie Sherrill Signs FAIR Act Banning Algorithmic Rent Pricing New Jersey Gov. Mikie Sherrill signed the FAIR Act, banning landlords from using algorithmic pricing software to set rents, aiming to curb collusion and improve housing affordability. 4 sources. https://clstr.news/cluster/new-jersey-gov-mikie-sherrill-signs-fair-act-banning-algorithmic-rent-pricing --- Cite as: New Jersey pricing reform under Sherrill. CLSTR, https://clstr.news/situations/new-jersey-pricing-reform-under-sherrill