# New York Times digital growth and financial performance > Live situation record from CLSTR: https://clstr.news/situations/new-york-times-digital-growth-and-financial-performance > Updated: 2026-08-08T22:27:50.000Z. Sources: 12. Developments: 2. The New York Times Company reported second-quarter 2026 financial results characterized by rising revenue but mixed subscriber performance. Total revenue increased 11.2% year-over-year to $762.5 million, supported by a 16.4% rise in digital-only subscription revenue and a 20.7% jump in digital advertising. Despite these gains, the company added 280,000 net digital-only subscribers, which fell short of analyst expectations of approximately 295,000. Management attributed pressures on subscriber growth to competition from newsletters, streaming services, and AI-driven search tools. Following the announcement, the company’s stock experienced a decline of roughly 15% in trading. Subsequent reporting highlighted the company’s broader digital growth trends, noting that the total digital subscriber base reached approximately 13.4 million. CEO Meredith Kopit Levien indicated that the organization is targeting a milestone of 15 million subscribers. ## Timeline ### 2026-08-08: Media giants The New York Times and News Corp report digital growth The New York Times and News Corp report significant growth in digital subscriptions and advertising, with Dow Jones expanding its professional information and AI licensing efforts. 3 sources. https://clstr.news/cluster/media-giants-the-new-york-times-and-news-corp-report-digital-growth ### 2026-08-05: New York Times reports 11% revenue rise, slower subscriber growth and share tumble NYT Q2 2026 revenue rose 11% to $762.5 M, digital subs added 280k (total 13.35 M) but missed forecasts; digital ad revenue up 20.7%; operating costs up 10%; shares fell ~15%. 9 sources. https://clstr.news/cluster/new-york-times-reports-weaker-digital-subscriber-growth-stock-drops --- Cite as: New York Times digital growth and financial performance. CLSTR, https://clstr.news/situations/new-york-times-digital-growth-and-financial-performance