# NFL media and international expansion strategy > Live situation record from CLSTR: https://clstr.news/situations/nfl-media-and-international-expansion-strategy > Updated: 2026-10-09T21:30:00.000Z. Sources: 9. Developments: 2. The NFL is pursuing a dual strategy of media rights restructuring and international expansion. To adapt to changing viewer habits and the rise of streaming services like Netflix and Amazon Prime Video, the league is evaluating an overhaul of its media rights structure. Commissioner Roger Goodell indicated that the league may exercise an opt-out provision after the 2029-30 season to auction new rights, though the league intends to keep games available on broadcast television for local markets. Simultaneously, the league is aggressively growing its global footprint by hosting regular season games in multiple countries across four continents. This season includes nine international games, with new host locations such as Australia, France, and Brazil. In Spain, the league has opened an office to support its local fan base. While the league utilizes its Global Markets Program to promote the brand abroad, the feasibility of establishing permanent overseas franchises remains a subject of debate due to local competition and historical precedents. ## Timeline ### 2026-10-09: NFL expands international presence with global regular season games The NFL is expanding its global footprint by hosting nine international regular season games this year, targeting markets in Europe, Brazil, and Australia while debating the feasibility of overseas franchises. 6 sources. https://clstr.news/cluster/nfl-expands-international-presence-with-global-regular-season-games ### 2026-09-11: NFL considers restructuring media rights to adapt to streaming The NFL is considering restructuring its media rights packages after the 2029-30 season to better accommodate the shift toward streaming services and a growing international fan base. 3 sources. https://clstr.news/cluster/nfl-considers-restructuring-media-rights-to-adapt-to-streaming --- Cite as: NFL media and international expansion strategy. CLSTR, https://clstr.news/situations/nfl-media-and-international-expansion-strategy