# NFL Rivalries uniform initiative

> Live situation record from CLSTR: https://clstr.news/situations/nfl-rivalries-uniform-initiative
> Updated: 2026-09-01T13:15:13.000Z. Sources: 16. Developments: 3.

The NFL and Nike have launched the second installment of the ‘Rivalries’ uniform program, focusing on eight teams from the NFC North and AFC South. The 2026 rollout includes the Chicago Bears, Detroit Lions, Green Bay Packers, Houston Texans, Indianapolis Colts, Jacksonville Jaguars, Minnesota Vikings, and Tennessee Titans.

As of September 1, 2026, the collection is live, featuring jerseys, footwear, and outerwear designed around specific city identities. For the Detroit Lions, the collection includes over 80 items, such as jerseys for players like Jared Goff and Amon-Ra St. Brown, alongside Air Max 90 shoes. The Lions are scheduled to debut their new uniforms during a Week 8 home game against the Minnesota Vikings.

The Green Bay Packers are also part of this release, which includes new designs such as Windrunner outerwear. Following the success of the previous year’s launch—which became Fanatics’ ‘best-selling merchandise release’—demand for the 2026 items has been high, with some products selling out shortly after the release.

Each participating team will debut its unique design during a single home game against a divisional opponent, with the uniforms remaining in the official rotation for three seasons. The program is scheduled to continue its four-year rollout through 2028, with the NFC East and AFC West slated for the following season.

## Timeline

### 2026-09-01: Nike and NFL launch 2026 Rivalries apparel collection

Nike and the NFL have released the 2026 Rivalries collection, featuring new uniforms and apparel for eight teams, including the Detroit Lions and Green Bay Packers.

3 sources. https://clstr.news/cluster/nike-and-nfl-launch-2026-rivalries-apparel-collection

### 2026-08-25: NFL and Nike unveil 2026 Rivalries uniforms for eight teams

The NFL and Nike have revealed the 2026 “Rivalries” uniforms for eight teams in the AFC South and NFC North, expanding a successful program that celebrates divisional traditions.

10 sources. https://clstr.news/cluster/nfl-unveils-new-rivalries-uniforms-for-afc-south-and-nfc-north

### 2026-08-24: NFL teams prepare to unveil new ‘Rivalries’ uniforms

The Houston Texans and Detroit Lions are set to debut new ‘Rivalries’ uniforms, with the Texans focusing on local culture and the Lions incorporating automotive-inspired design elements.

3 sources. https://clstr.news/cluster/nfl-teams-prepare-to-unveil-new-rivalries-uniforms

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Cite as: NFL Rivalries uniform initiative. CLSTR, https://clstr.news/situations/nfl-rivalries-uniform-initiative