# Niigata tourism promotion and discount campaigns

> Live situation record from CLSTR: https://clstr.news/situations/niigata-tourism-promotion-and-discount-campaigns
> Updated: 2026-09-03T07:59:29.000Z. Sources: 4. Developments: 2.

Niigata Prefecture and regional service providers have introduced several initiatives to stimulate tourism demand. The prefecture launched the second phase of its ‘Niigata Go To Travel’ campaign, which provides a 30% discount on accommodation costs for residents. This four-month program, running from September 7 through December 28, has a budget of 480 million yen and aims to support 96,000 overnight stays.

Complementing these efforts, regional transportation providers announced autumn discounts. Toki Air launched the ‘GO!GO! Aki-tabi Campaign’ offering reduced one-way fares on various routes through September 2026. Additionally, the ‘my route’ app introduced a discount on the ‘Tokitetsu Tour Pass’ for unlimited travel on Echigo Tokimeki Railway lines, valid through March 31, 2027.

## Timeline

### 2026-09-03: Niigata travel providers announce autumn tourism discounts

Niigata-based Toki Air and the ‘my route’ app have announced autumn travel discounts for flights and Echigo Tokimeki Railway passes to boost regional tourism.

2 sources. https://clstr.news/cluster/niigata-travel-providers-announce-autumn-tourism-discounts

### 2026-08-24: Niigata Prefecture launches 30% accommodation discount campaign

Niigata Prefecture is launching a second phase of its ‘Niigata Go To Travel’ campaign on September 7, offering residents a 30% discount on local accommodations to boost tourism.

2 sources. https://clstr.news/cluster/niigata-prefecture-launches-30-accommodation-discount-campaign

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Cite as: Niigata tourism promotion and discount campaigns. CLSTR, https://clstr.news/situations/niigata-tourism-promotion-and-discount-campaigns