# Nike financial decline and S&P 100 exclusion > Live situation record from CLSTR: https://clstr.news/situations/nike-financial-decline-and-market-challenges > Updated: 2026-09-10T23:08:07.000Z. Sources: 24. Developments: 6. Nike’s financial decline has intensified, with its stock price recently falling below the $40 mark to reach a 12-year low. Since its November 2021 peak, the stock has lost approximately 80 percent of its value, with nearly 40 percent of those losses occurring within the current year alone. The company faces a prolonged growth crisis driven by products that have missed consumer needs, rising production costs, trade barriers, and the cost-of-living crisis in the United States. Sluggish performance in the Chinese market—where sales fell 17 percent in the fourth quarter—and cautious guidance from competitors like On Holding AG have further pressured the stock. As the company approaches its scheduled exit from the S&P 100 index on September 21, 2026, shares reached a 52-week low of $36.55 on September 10, following four consecutive sessions of declines. Amidst this volatility, COO Venkatesh Alagirisamy sold 3,671 shares on September 9 at an average price of $37.59 under a pre-arranged Rule 10b5-1 trading plan. Market sentiment remains cautious; Morgan Stanley analyst Alex Straton has maintained an ‘Underweight’ rating on the stock, setting a price target of $31. Beyond market pressures, Nike has faced political criticism regarding its 2019 decision to withdraw a sneaker featuring the Betsy Ross flag. Critics suggest the downturn is linked to a shift in corporate strategy, alleging that executives became disconnected from their core customer base by prioritizing cultural activism over athletic performance. To combat rising competition from brands such as Anta, Li-Ning, On, and Hoka, leadership under CEO Elliott Hill is implementing a turnaround strategy focused on core sports categories and repairing wholesale partnerships. ## Claims - Nike will be removed from the S&P 100 index on September 21, 2026. (corroborated by 5 sources) - Nike's stock has fallen nearly 80% from its peak in November 2021. (corroborated by 5 sources) - Total revenue for fiscal year 2026 was $46.4 billion. (corroborated by 3 sources) - Palo Alto Networks will replace Nike in the S&P 100. (corroborated by 2 sources) - Sales in China fell by 17% in the fourth quarter of 2026. (corroborated by 2 sources) - Nike's market capitalization fell from $281 billion in November 2021 to approximately $57 billion in September 2026. (single source) - Nike's global market share in the sports footwear market fell to 22.9% in 2025. (single source) - Net profit for fiscal year 2026 reached $3.11 billion. (single source) ## Timeline ### 2026-09-10: Nike shares hit 52-week low amid S&P 100 exclusion Nike shares hit a 52-week low following news of its upcoming exclusion from the S&P 100 index and a recent insider stock sale by the company's COO. 2 sources. https://clstr.news/cluster/nike-shares-hit-52-week-low-amid-sp-100-exclusion ### 2026-09-08: Nike to exit S&P 100 index following massive market value decline Nike will be removed from the S&P 100 index on September 21, 2026, following an 80% drop in stock value since 2021 and significant challenges in the Chinese market. 11 sources. https://clstr.news/cluster/nike-to-exit-sp-100-index-following-valuation-decline ### 2026-09-01: Nike faces stock collapse amid criticism of marketing shifts Nike's stock has plummeted over 75% from its record high, amid criticisms that the company's shift toward political activism has alienated its traditional customer base. 2 sources. https://clstr.news/cluster/nike-faces-stock-collapse-amid-criticism-of-marketing-shifts ### 2026-08-27: Nike shares hit 12-year low as stock falls below 40 US dollars Nike shares have dropped below 40 US dollars, hitting a 12-year low due to growth crises, rising costs, and weak performance in China and the US. 2 sources. https://clstr.news/cluster/nike-shares-hit-12-year-low-as-stock-falls-below-40-us-dollars ### 2026-08-21: Nike faces stock decline and market competition challenges Nike's stock has hit a 12-year low following a strategic shift toward direct sales that allowed competitors like Hoka to gain ground. The company is now banking on new leadership and product launches. 4 sources. https://clstr.news/cluster/nike-faces-stock-decline-and-market-competition-challenges ### 2026-08-20: Nike shares hit 12-year low amid revenue concerns and political criticism Nike shares have hit a 12-year low amid weak revenue reports and sector-wide caution, drawing renewed criticism from Senator Ted Cruz regarding the brand's previous political decisions. 3 sources. https://clstr.news/cluster/nike-shares-hit-12-year-low-amid-revenue-concerns-and-political-criticism --- Cite as: Nike financial decline and S&P 100 exclusion. CLSTR, https://clstr.news/situations/nike-financial-decline-and-market-challenges