# Nintendo retail expansion in Toronto

> Live situation record from CLSTR: https://clstr.news/situations/nintendo-retail-expansion-in-toronto
> Updated: 2026-10-16T19:13:20.000Z. Sources: 4. Developments: 2.

Nintendo and EB Games Canada announced a partnership to launch a permanent ‘store-within-a-store’ retail experience at the EB Games flagship location in Toronto. Scheduled to open on October 17, the 1,500-square-foot space at 267 Yonge Street represents Nintendo’s first retail concept of this kind in North America.

The dedicated area is designed to feature Nintendo Switch 2 hardware and games, playable demo stations, and themed displays. The location will also offer various merchandise, including ‘My Mario’ products reported to be exclusive to the Canadian site.

Nintendo of Canada executives noted that the initiative targets the country’s significant gaming population, with approximately 50 per cent of Canadians identifying as gamers. The partnership aims to create an experiential destination for fans and families to gather and explore new products.

## Timeline

### 2026-10-16: Nintendo to open first North American store-within-a-store in Toronto

Nintendo will open its first North American store-within-a-store in Toronto on October 17, located inside the flagship EB Games on Yonge Street.

3 sources. https://clstr.news/cluster/nintendo-to-open-first-north-american-store-within-a-store-in-toronto

### 2026-10-06: Nintendo and EB Games Canada to launch flagship retail experience in Toronto

EB Games Canada and Nintendo are launching North America’s first permanent ‘store-within-a-store’ in Toronto on October 17, featuring Nintendo Switch 2 hardware and exclusive merchandise.

2 sources. https://clstr.news/cluster/nintendo-and-eb-games-canada-to-launch-flagship-retail-experience-in-toronto

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Cite as: Nintendo retail expansion in Toronto. CLSTR, https://clstr.news/situations/nintendo-retail-expansion-in-toronto