# Nongshim Shin Ramyun 40th anniversary celebrations

> Live situation record from CLSTR: https://clstr.news/situations/nongshim-shin-ramyun-40th-anniversary-celebrations
> Updated: 2026-10-26T01:54:26.000Z. Sources: 9. Developments: 5.

Nongshim is conducting various promotional activities to celebrate the 40th anniversary of its Shin Ramyun brand. In Japan, the company launched a social media voting campaign running from October 1 to October 25, 2026, allowing participants to choose between classic Shin Ramyun and the Shin Ramyun Toonba cream-pasta style. This milestone is also marked by the renewal of a Shin Ramyun POPUP store in Harajuku, which features a Korean-style convenience store concept and a refreshed rooftop area. Following the initial voting period, a new ‘Spicy Happiness IN campaign’ is scheduled to run from October 26 to December 4, 2026. This promotion offers 15,000 winners a chance to win 400 yen in ‘Eraberu Pay’ digital gifts via a LINE lottery system upon uploading purchase receipts. Additionally, a third phase of celebrations titled ‘Spicy & Creamy! NEXT Toonba Challenge!!’ will begin on October 26, featuring social media creators developing new recipes. In South Korea, Nongshim has introduced a consumer voting promotion in collaboration with chef Edward Lee to select a new limited-edition product. The two recipes under consideration are ‘Shin Ramyun Cheese & Doenjang’ and ‘Shin Ramyun Seafood & Fish Cake’. Consumers can vote online via Nongshim’s website and Instagram until October 18, with an offline tasting event also scheduled in Seongsu-dong. The winning recipe is slated for a late November release. In the United States, Nongshim participated in the KOOM Week 2026 festival in Manhattan, New York, operating a pavilion to showcase its history. Expanding its North American presence, the company also participated in the LA Times ‘101 Best Restaurants in L.A.’ culinary event in Santa Monica, California.

## Timeline

### 2026-10-26: Nongshim partners with LA chef to promote Shin Ramyun

Nongshim celebrated Shin Ramyun's 40th anniversary by collaborating with Perilla LA Chef Ji-hee Kim to debut gourmet recipes at a major Los Angeles culinary event.

4 sources. https://clstr.news/cluster/nongshim-partners-with-la-chef-to-promote-shin-ramyun-globally

### 2026-10-23: Nongshim Japan launches Shin Ramyun 40th anniversary campaign

Nongshim Japan is marking Shin Ramyun's 40th anniversary with a major giveaway of 15,000 digital gift cards and new social media recipe challenges.

2 sources. https://clstr.news/cluster/nongshim-japan-launches-shin-ramyun-40th-anniversary-campaign

### 2026-10-16: Nongshim celebrates Shin Ramyun 40th anniversary at New York KOOM Week

Nongshim is celebrating the 40th anniversary of Shin Ramyun at KOOM Week 2026 in New York, featuring a dedicated pavilion and fusion food truck collaborations to promote Korean food culture.

2 sources. https://clstr.news/cluster/nongshim-celebrates-shin-ramyun-40th-anniversary-at-new-york-koom-week

### 2026-10-06: Nongshim launches consumer vote for new Shin Ramyun flavors

Nongshim is holding a consumer vote to select a new limited-edition Shin Ramyun flavor, developed with chef Edward Lee, to celebrate the brand's 40th anniversary.

3 sources. https://clstr.news/cluster/nongshim-launches-consumer-vote-for-new-shin-ramyun-flavors

### 2026-09-30: Nongshim Japan celebrates 40 years of Shin Ramyun

Nongshim Japan is celebrating the 40th anniversary of Shin Ramyun with a social media voting campaign and a renewed POPUP store in Harajuku, Japan.

2 sources. https://clstr.news/cluster/nongshim-japan-celebrates-40-years-of-shin-ramyun

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Cite as: Nongshim Shin Ramyun 40th anniversary celebrations. CLSTR, https://clstr.news/situations/nongshim-shin-ramyun-40th-anniversary-celebrations