# NTT Docomo business model diversification

> Live situation record from CLSTR: https://clstr.news/situations/ntt-docomo-business-model-diversification
> Updated: 2026-10-28T00:00:00.000Z. Sources: 4. Developments: 2.

NTT Docomo is expanding its business model beyond mobile communications to bolster revenue. The company has acquired a majority stake in Sumishin SBI Net Bank to integrate banking, securities, and payment services into its ecosystem, aiming for financial business operating revenue of 1.2 trillion yen by fiscal year 2030.

In addition to financial services, the company is pursuing data integration and service diversification. A partnership with TVer and Data One aims to combine streaming, membership, and retail purchasing data to analyze consumer behavior and enhance targeted advertising. Docomo is also leveraging partnerships with content providers and implementing new tiered pricing plans to increase customer retention and mitigate churn.

## Timeline

### 2026-10-28: NTT Docomo partners with TVer and Data One for data integration

NTT Docomo, TVer, and Data One will integrate streaming, membership, and retail data to improve user experience and advertising effectiveness through cross-platform behavioral analysis.

2 sources. https://clstr.news/cluster/ntt-docomo-partners-with-tver-and-data-one-for-data-integration

### 2026-10-25: NTT Docomo pivots to financial services to bolster revenue

NTT Docomo is expanding into banking and financial services via Sumishin SBI Net Bank to diversify revenue as mobile market competition intensifies.

2 sources. https://clstr.news/cluster/ntt-docomo-pivots-to-financial-services-to-bolster-revenue

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Cite as: NTT Docomo business model diversification. CLSTR, https://clstr.news/situations/ntt-docomo-business-model-diversification