# Nykaa and Estée Lauder beauty industry expansion in India

> Live situation record from CLSTR: https://clstr.news/situations/nykaa-and-este-lauder-beauty-industry-expansion-in-india
> Updated: 2026-08-28T10:08:55.000Z. Sources: 4. Developments: 2.

The Indian beauty market is seeing significant activity through strategic partnerships and retail expansion. In August 2026, The Estée Lauder Companies and Nykaa launched the fifth edition of the BEAUTY&YOU India program. This initiative, managed via New Incubation Ventures, aims to identify emerging beauty brands, technologies, and fragrance innovations, providing founders with capital, mentorship, and distribution support.

Concurrently, Nykaa expanded its physical retail presence by opening a 5,500 sq. ft. Nykaa Luxe flagship store in New Delhi’s Ambience Mall. The store serves as a luxury beauty destination featuring dedicated shop-in-shops for major brands such as Chanel, Yves Saint Laurent, and Estée Lauder, alongside specialized services like a Beauty Studio for consultations. This expansion aligns with projections that India’s beauty and personal care market will grow to USD 40 billion by 2030.

## Timeline

### 2026-08-28: Nykaa opens largest Indian luxury beauty flagship in New Delhi

Nykaa has launched its largest Indian flagship store, a 5,500 sq. ft. Nykaa Luxe destination in New Delhi, featuring luxury brands like Chanel and Estée Lauder.

2 sources. https://clstr.news/cluster/nykaa-opens-largest-indian-flagship-store-in-new-delhi

### 2026-08-22: Estée Lauder and Nykaa launch fifth year of BEAUTY&YOU India

The Estée Lauder Companies and Nykaa have launched the fifth year of BEAUTY&YOU India, an incubation program scouting early-stage beauty brands, technologies, and fragrance innovations.

2 sources. https://clstr.news/cluster/este-lauder-and-nykaa-launch-fifth-year-of-beautyyou-india

---
Cite as: Nykaa and Estée Lauder beauty industry expansion in India. CLSTR, https://clstr.news/situations/nykaa-and-este-lauder-beauty-industry-expansion-in-india