# Osaka Expo mascot and visual legacy

> Developing situation record from CLSTR: https://clstr.news/situations/osaka-expo-mascot-and-visual-legacy
> Updated: 2026-11-06T03:11:35.000Z. Sources: 2. Developments: 2.

The visual identity of the Osaka Expo has evolved from the 1970 event, which utilized the Tower of the Sun by Taro Okamoto as its central symbol, to the 2025 Expo. The 2025 event introduced the official character Myaku-Myaku, which has maintained a public presence following the conclusion of the exhibition.

Following the event, Myaku-Myaku has achieved cultural integration through various forms of merchandise. Heso Production announced a new series titled “Nihon Myaku-kei,” featuring 47 unique versions of the mascot themed after different Japanese prefectures. These designs incorporate regional motifs such as local specialties and traditional culture. Additional collections, including an “Aurora Ver.” acrylic ball chain series, are being released through official pop-up stores and souvenir shops in the Kansai region.

## Timeline

### 2026-11-06: Expo 2025 Osaka, Kansai mascot Myaku-Myaku to feature new merchandise

Heso Production is launching new Expo 2025 Osaka, Kansai merchandise, including a 47-prefecture themed Myaku-Myaku series and acrylic ball chains, set for release in November 2026.

2 sources. https://clstr.news/cluster/expo-2025-osaka-kansai-mascot-myaku-myaku-to-feature-new-merchandise

### 2026-10-27: Osaka Expo legacy: The evolution of symbols and characters

An exploration of the visual legacies of the Osaka Expos, contrasting the 1970 Tower of the Sun symbol with the 2025 Myaku-Myaku character.

2 sources. https://clstr.news/cluster/osaka-expo-legacy-the-evolution-of-symbols-and-characters

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Cite as: Osaka Expo mascot and visual legacy. CLSTR, https://clstr.news/situations/osaka-expo-mascot-and-visual-legacy