# Otto Group AI and automation integration

> Developing situation record from CLSTR: https://clstr.news/situations/otto-group-ai-and-automation-integration
> Updated: 2026-10-31T06:48:41.000Z. Sources: 4. Developments: 2.

The Otto Group has initiated a strategic shift toward integrating artificial intelligence and robotics across its retail and logistics operations.

In collaboration with Google, the company demonstrated AI-Commerce applications designed to move toward ‘Agentic Commerce.’ This approach aims to use advanced AI to autonomously manage the customer journey from inspiration to delivery. CEO Petra Scharner-Wolff described the move as a fundamental shift in how the company competes.

Expanding into logistics, the Otto Group has launched an automation project at its center in Poland to manage returns. Working with robotics specialist Sereact, the company is deploying AI-driven dual-arm robots. These units utilize the Cortex software platform to recognize and handle unknown items without prior training. This implementation is expected to transition warehouse staff from manual processing to roles focused on system monitoring and quality control.

## Timeline

### 2026-10-31: Safelog and Otto Group implement AI and robotics in logistics

Safelog marks 30 years of mobile robotics growth, while the Otto Group deploys AI-driven dual-arm robots in Poland to automate returns processing.

2 sources. https://clstr.news/cluster/safelog-and-otto-group-implement-ai-and-robotics-in-logistics

### 2026-10-24: Otto Group and Google demonstrate AI-Commerce applications

The Otto Group and Google have introduced an AI-Commerce strategy, showcasing how brands like OTTO and Bonprix use AI to transform the customer journey and retail operations.

2 sources. https://clstr.news/cluster/otto-group-and-google-demonstrate-ai-commerce-applications

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Cite as: Otto Group AI and automation integration. CLSTR, https://clstr.news/situations/otto-group-ai-and-automation-integration