# Outback Steakhouse Korean-themed campaign in Brazil > Live situation record from CLSTR: https://clstr.news/situations/outback-steakhouse-korean-themed-campaign-in-brazil > Updated: 2026-10-26T14:35:16.000Z. Sources: 6. Developments: 3. Outback Steakhouse has launched the ‘Outbac-K’ marketing campaign in Brazil, introducing a menu inspired by South Korean flavors to capitalize on the popularity of K-pop and K-dramas. The menu includes items such as K-ribs with gochujang barbecue sauce, K-chicken with orange sweet chilli or mirin, ginger, and sesame oil, and Korean-style corn dogs. Beverage options feature ingredients like matcha, yuzu, sake, and honey. In partnership with Sephora, the campaign includes a sweepstakes running from October 5 to November 29, 2026. Customers spending at least R$ 100 through the restaurant or delivery platforms can enter a draw for prizes totaling R$ 562,500.00. These prizes include four trips to Seoul, South Korea, for two people—covering airfare, accommodation, meals, and a tour—as well as 3,000 instant prizes consisting of Sephora and Outback vouchers. To further engage younger audiences, the brand launched a K-pop themed activation at the Pinheiros Station of the São Paulo Metro on October 27. Developed in partnership with agencies DAVID, Bizsys, and JCDecaux, the event allows commuters to participate in a dance challenge by following choreography on a digital screen to the campaign’s official jingle. ## Timeline ### 2026-10-26: Outback Steakhouse launches K-pop themed activation in São Paulo Outback Steakhouse is using a K-pop themed dance challenge at São Paulo's Pinheiros Metro Station to promote its new Korean-inspired Outbac-K menu. 2 sources. https://clstr.news/cluster/outback-steakhouse-launches-k-pop-themed-activation-in-so-paulo ### 2026-10-10: Outback Steakhouse launches Korean-inspired menu and South Korea travel sweepstakes Outback Steakhouse Brazil has launched the ‘Outbac-K’ campaign, featuring a Korean-inspired menu and a sweepstakes offering four trips to South Korea and various gift vouchers. 3 sources. https://clstr.news/cluster/outback-steakhouse-launches-korean-inspired-menu-and-south-korea-travel-sweepstakes ### 2026-10-06: Outback Steakhouse launches Korean-inspired menu and Seoul travel sweepstakes Outback Steakhouse launched the ‘Outbac-K’ campaign in Brazil, featuring a Korean-inspired menu and a sweepstakes for trips to Seoul in partnership with Sephora. 2 sources. https://clstr.news/cluster/outback-steakhouse-launches-korean-inspired-menu-and-seoul-travel-sweepstakes --- Cite as: Outback Steakhouse Korean-themed campaign in Brazil. CLSTR, https://clstr.news/situations/outback-steakhouse-korean-themed-campaign-in-brazil