# OXXO retail and service expansion

> Live situation record from CLSTR: https://clstr.news/situations/oxxo-retail-and-service-expansion
> Updated: 2026-09-14T16:25:02.000Z. Sources: 7. Developments: 3.

OXXO continues to expand its physical footprint and digital service offerings across Latin America. In Peru, the chain has increased its presence in Arequipa, reaching 21 locations in the city following a new opening in the San Agustín district. Juan Carlos Fajardo, General Manager of OXXO Peru, noted that Arequipa is a “key plaza” in the company’s growth strategy.

In Mexico, FEMSA reported that OXXO reached 24,455 operating stores by the end of the first quarter of 2026. The company is seeing significant utility from OXXO Pay, which allows customers to complete online purchases using cash at physical counters—a mechanism described as particularly relevant in regions like Veracruz where cash remains a primary transaction method.

To further enhance its service utility, OXXO has entered into several strategic partnerships to facilitate digital recharges through its 24,000+ locations and the Spin by OXXO application. This includes an alliance with the mobile operator Bait, owned by Walmart México, to expand mobile recharge access. Additionally, a partnership with the Federal Electricity Commission (CFE) allows users to recharge CFE Internet services. Marcela Rincón, Commercial Payments Manager for OXXO Mexico, stated that the CFE collaboration reflects a commitment to making services more accessible through OXXO’s national presence, supporting digital inclusion goals.

## Timeline

### 2026-09-14: OXXO and CFE partner to expand internet service recharges

OXXO and CFE have partnered to allow CFE Internet users to perform service recharges at over 24,000 OXXO stores and via the Spin by OXXO app across Mexico.

2 sources. https://clstr.news/cluster/oxxo-and-cfe-partner-to-expand-internet-service-recharges

### 2026-08-23: Oxxo and Bait partner to expand mobile recharge access

Femsa's Oxxo stores will now serve as recharge points for Bait mobile users, offering service accessibility across 24,000 locations and via the Spin by Oxxo app.

3 sources. https://clstr.news/cluster/oxxo-and-bait-partner-to-expand-mobile-recharge-access

### 2026-08-19: OXXO expands retail presence in Peru and digital payments in Mexico

OXXO expands its presence in Arequipa, Peru, to 21 stores and reports significant growth in Mexico, driven by its OXXO Pay digital-to-cash payment service.

3 sources. https://clstr.news/cluster/oxxo-expands-retail-presence-in-peru-and-digital-payments-in-mexico

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Cite as: OXXO retail and service expansion. CLSTR, https://clstr.news/situations/oxxo-retail-and-service-expansion