# PAÑPURI expansion in Asia

> Live situation record from CLSTR: https://clstr.news/situations/papuri-expansion-in-asia
> Updated: 2026-09-21T03:23:05.000Z. Sources: 4. Developments: 2.

Thai wellness brand PAÑPURI is undergoing significant expansion across Asia following its acquisition by the Japanese beauty company Kosé Corporation. 

In Tokyo, the brand opened its first street-level flagship store, ‘PAÑPURI Aoyama’, in Minami-Aoyama. This location provides a multi-sensory retail experience and plans to include a wellness spa. The brand intends to use this store as a hub to facilitate further openings in Yokohama, Ginza, and Osaka, while also targeting markets in mainland China, Hong Kong, Macau, and Singapore.

Alongside its international growth, the brand is increasing its focus on experiential retail within Thailand, such as the PAÑPURI Wellness flagship store in Bangkok. Founder Vorravit Siripark has characterized the brand’s strategy as one of disciplined and “sustainable growth.”

## Timeline

### 2026-09-21: Panpuri expands in Asia following Kosé Corporation acquisition

Following its acquisition by Kosé Corporation, Thai wellness brand Panpuri is expanding into Japan and China while strengthening its experiential retail presence in Thailand.

2 sources. https://clstr.news/cluster/panpuri-expands-in-asia-following-kos-corporation-acquisition

### 2026-08-28: PAÑPURI opens first Japanese flagship store in Aoyama

Thai wellness brand PAÑPURI has opened its first Japanese flagship store in Aoyama, Tokyo, marking a major expansion into the Japanese market and a stepping stone for broader Asian growth.

2 sources. https://clstr.news/cluster/papuri-opens-first-japanese-flagship-store-in-aoyama

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Cite as: PAÑPURI expansion in Asia. CLSTR, https://clstr.news/situations/papuri-expansion-in-asia