# Peach Aviation brand renewal

> Live situation record from CLSTR: https://clstr.news/situations/peach-aviation-brand-renewal
> Updated: 2026-09-05T22:00:03.000Z. Sources: 5. Developments: 2.

Peach Aviation has announced a major brand renewal to commemorate its 15th anniversary. Central to this rebranding is a complete overhaul of staff uniforms, scheduled for implementation on October 1, 2026. 

Designed by creative director Yuya Nakata and supervised by Isetan Mitsukoshi, the new attire moves away from a bright, pop aesthetic toward a sophisticated beige-based palette with pink and brown accents. The redesign emphasizes functionality and inclusivity, allowing cabin crew and ground staff to mix and match items like dresses, pants, and jackets. To support a healthier working environment, staff will also have the option to wear sneakers instead of pumps.

The rebranding includes the new catchphrase, ‘Let’s fly. To a new kind of sky,’ and will be accompanied by new aircraft liveries expected in spring 2027. As a tool for passenger interaction, the airline is introducing a peach-shaped pouch for cabin crew to use as a conversation starter during service.

## Timeline

### 2026-09-05: Peach Aviation announces brand renewal and new uniforms

Peach Aviation is undergoing a brand renewal for its 15th anniversary, featuring new sophisticated uniforms and a refreshed brand identity starting October 2026.

2 sources. https://clstr.news/cluster/peach-aviation-announces-brand-renewal-and-new-uniforms

### 2026-09-03: Peach Aviation announces first complete uniform renewal

Peach Aviation is launching its first complete uniform renewal since its 2012 launch, featuring designs by Yuya Nakata to celebrate its 15th anniversary and brand evolution.

3 sources. https://clstr.news/cluster/peach-aviation-announces-first-complete-uniform-renewal

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Cite as: Peach Aviation brand renewal. CLSTR, https://clstr.news/situations/peach-aviation-brand-renewal