# Peanuts franchise seasonal commercial activity

> Live situation record from CLSTR: https://clstr.news/situations/peanuts-franchise-seasonal-commercial-activity
> Updated: 2026-10-14T20:16:39.000Z. Sources: 14. Developments: 2.

The Peanuts franchise has engaged in several seasonal commercial activities centered around autumn and Halloween themes. 

Initially, Igloo released a Halloween-themed collection featuring characters like Snoopy, which included items such as glow-in-the-dark travel mugs and lunch coolers. This period also saw the animated special ‘It’s the Great Pumpkin, Charlie Brown’ made available for streaming on Apple TV.

Following this, Starbucks announced a global collaboration with Peanuts to celebrate the autumn season and the 60th anniversary of ‘It’s the Great Pumpkin, Charlie Brown’. This partnership introduced a limited-edition collection of 10 items, including mugs, accessories, and a plush toy. This global collection of limited-edition merchandise inspired by ‘It’s the Great Pumpkin, Charlie Brown™’ has since been launched.

## Timeline

### 2026-10-14: Seasonal autumn food and beverage products launch globally

Food and beverage companies including Starbucks, Nespresso, and Fratelli Sicilia are launching seasonal autumn products, featuring pumpkin spice flavors and limited-edition themed collections.

11 sources. https://clstr.news/cluster/starbucks-and-peanuts-launch-global-autumn-collection

### 2026-09-29: Peanuts characters featured in new Igloo collection and seasonal streaming

Peanuts fans can celebrate Halloween with a new Igloo themed product collection and by streaming ‘It’s the Great Pumpkin, Charlie Brown’ on Apple TV.

3 sources. https://clstr.news/cluster/peanuts-characters-featured-in-new-igloo-collection-and-seasonal-streaming

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Cite as: Peanuts franchise seasonal commercial activity. CLSTR, https://clstr.news/situations/peanuts-franchise-seasonal-commercial-activity