# PEANUTS promotional events in Japan

> Live situation record from CLSTR: https://clstr.news/situations/peanuts-promotional-events-in-japan
> Updated: 2026-08-22T23:00:04.000Z. Sources: 2. Developments: 2.

In August 2026, the PEANUTS franchise launched several promotional activities and merchandise releases across Japan.

In Osaka, the Umeda district hosted a city-wide summer event featuring a “Snoopy Festival” at the Hankyu Umeda flagship, themed décor, and limited-edition merchandise from approximately 80 brands. This coincided with the release of new gashapon-style accessories, including the 2025AW Jacquard collection and a 75th All-Stars series celebrating the comic’s 75th anniversary.

In Tokyo, the Kairyoyu bathhouse in Shibuya hosted a collaboration event titled ‘Snoopy no Yu’ (Snoopy’s Bath) through August 31. As part of the ‘Enjoying PEANUTS After the Sauna’ project, the facility featured themed noren curtains, comic panels, and a custom Snoopy-inspired bathtub. Related promotions included themed drinks at the PEANUTS Cafe SUNNY SIDE KITCHEN in Harajuku and themed merchandise available through the Saunai Kitai online store.

## Timeline

### 2026-08-22: PEANUTS collaboration event held at Kairyoyu bathhouse in Shibuya

The Kairyoyu bathhouse in Shibuya is hosting a limited-time PEANUTS collaboration event through August 31, 2026, featuring themed decor, merchandise displays, and special cafe drinks.

2 sources. https://clstr.news/cluster/peanuts-collaboration-event-held-at-kairyoyu-bathhouse-in-shibuya

### 2026-08-05: PEANUTS merchandise returns and summer festival launch in Osaka's Umeda district

PEANUTS releases new gashapon accessories in August 2026 and hosts a free summer festival across Osaka's Umeda area, featuring Hankyu Umeda's Snoopy Festival, Grangreen Osaka collaborations, and a sticker club.

3 sources. https://clstr.news/cluster/peanuts-merchandise-returns-and-summer-festival-launch-in-osakas-umeda-district

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Cite as: PEANUTS promotional events in Japan. CLSTR, https://clstr.news/situations/peanuts-promotional-events-in-japan