# PENNY influencer-themed store opening in Frankfurt

> Live situation record from CLSTR: https://clstr.news/situations/penny-influencer-themed-store-opening-in-frankfurt
> Updated: 2026-08-17T13:32:58.000Z. Sources: 2. Developments: 2.

PENNY Markt GmbH has opened ‘Leylaland’, a first-of-its-kind influencer-themed discount supermarket in Frankfurt. Located at Ludwig-Landmann-Straße 81, the store was launched in collaboration with influencer and former reality-TV star Leyla Heiter.

The retail concept blends a standard discount grocery model with high-end aesthetics, featuring gold-colored palms, chandeliers, artwork, and a life-size gold statue of Heiter. While the interior is heavily stylized, the store maintains a conventional offering of approximately 3,500 items at regular low prices without additional surcharges. The project is intended to be a permanent retail experience rather than a temporary marketing activation.

## Timeline

### 2026-08-17: Penny opens influencer-themed supermarket in Frankfurt

Penny has opened ‘Penny Leylaland’ in Frankfurt, a permanent themed supermarket designed with influencer Leyla Heiter featuring golden palms and chandeliers.

2 sources. https://clstr.news/cluster/penny-opens-influencer-themed-supermarket-in-frankfurt

### 2026-07-22: Leyla Heiter launches PENNY “Leylaland” themed store in Frankfurt

PENNY opened “Leylaland”, Germany’s first influencer‑themed discount store in Frankfurt on 30 July 2026. Influencer Leyla Heiter helped design the glam interior, but the shop sells regular PENNY products at low

5 sources. https://clstr.news/cluster/leyla-heiter-launches-penny-leylaland-themed-store-in-frankfurt

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Cite as: PENNY influencer-themed store opening in Frankfurt. CLSTR, https://clstr.news/situations/penny-influencer-themed-store-opening-in-frankfurt