# Pet care market expansion in Brazil and Portugal

> Live situation record from CLSTR: https://clstr.news/situations/pet-care-market-expansion-in-brazil-and-portugal
> Updated: 2026-08-24T19:49:00.000Z. Sources: 5. Developments: 3.

The pet care market in Brazil and Portugal continues to expand and professionalize. In Brazil, the sector has seen substantial growth, with the industry generating approximately R$ 78 billion in 2025, positioning the country as the third largest pet market globally.

During the Pet South America 2026 event in São Paulo, industry professionals focused on technical advancements and legal frameworks. The Pet Food Institute (PFI) and PetBR presented initiatives regarding animal nutrition, food safety, and welfare, with PFI Vice President Daniel Nat-Davies discussing strategies to bridge communication between the industry, health professionals, and owners. Additionally, at the PET Creche Summit, legal expert Claudia Plaster Petris addressed the necessity of legal security in pet hospitality, emphasizing crisis management and proper documentation, such as contracts and anamnesis forms, for dog daycares and hotels.

The 2026 editions of Pet South America and PET VET Expo at Distrito Anhembi reported record-breaking results, hosting approximately 27,000 visitors and 360 brands, which generated R$ 36 million in business round transactions. The events featured international participation from China, Panama, and Paraguay, and included the 10th anniversary of the MasterGroom Brasil competition. Amidst these developments, Total Agronorte showcased its super premium nutrition brands, Equilíbrio and Equilíbrio Veterinary, following its acquisition of the brand in January 2026.

In Portugal, the market is expanding through both organic openings and acquisitions. The ZU brand, part of the Sonae group, has increased its presence by acquiring seven former PetOutlet stores, bringing its total to 82 outlets, many of which feature integrated veterinary clinics.

## Timeline

### 2026-08-24: PET South America and PET VET Expo report record business in 2026

PET South America and PET VET Expo 2026 set a record with R$ 36 million in business transactions, drawing 27,000 visitors and highlighting Brazil's growing pet and veterinary industry.

3 sources. https://clstr.news/cluster/pet-south-america-and-pet-vet-expo-report-record-business-in-2026

### 2026-08-14: Pet industry professionals meet in São Paulo to discuss market growth

Industry leaders at Pet South America 2026 in São Paulo discussed pet food safety, nutrition, and the legal management requirements for the expanding Brazilian pet hospitality market.

2 sources. https://clstr.news/cluster/pet-industry-professionals-meet-in-so-paulo-to-discuss-market-growth

### 2026-07-30: Pet Care Market Expands in Brazil and Portugal

Brazil’s pet market grew 71% in Alagoas, highlighted by a major exhibition, while Portugal’s ZU brand expanded to 82 stores after acquiring seven PetOutlet locations.

3 sources. https://clstr.news/cluster/pet-care-market-expands-in-brazil-and-portugal

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Cite as: Pet care market expansion in Brazil and Portugal. CLSTR, https://clstr.news/situations/pet-care-market-expansion-in-brazil-and-portugal