# Pharmaserve-Lilly obesity awareness campaign in Greece

> Live situation record from CLSTR: https://clstr.news/situations/pharmaserve-lilly-obesity-awareness-campaign-in-greece
> Updated: 2026-10-13T09:38:37.000Z. Sources: 6. Developments: 2.

Pharmaserve-Lilly has launched an experiential awareness initiative across Greece to educate the public on obesity as a chronic disease. The campaign aims to challenge misconceptions that the condition is a matter of personal willpower and instead encourages seeking professional medical guidance.

The initiative follows a tour through four major Greek cities. It began in Larissa at Sapka Square, supported by the Medical Association of Larissa and the Panhellenic Association for the Support of People with Obesity (Imeroessa). The program subsequently moved to Heraklion, with an event scheduled at Eleftherias Square to provide visitors with interactive insights into the daily challenges and emotions faced by those living with obesity.

## Timeline

### 2026-10-13: Pharmaserve-Lilly brings obesity awareness initiative to Heraklion

Pharmaserve-Lilly will host an interactive obesity awareness event in Heraklion on October 17 to promote medical understanding of the chronic disease.

2 sources. https://clstr.news/cluster/pharmaserve-lilly-brings-obesity-awareness-initiative-to-heraklion

### 2026-10-05: Pharmaserve-Lilly launches obesity awareness initiative in Larissa

Pharmaserve-Lilly is hosting an interactive awareness event in Larissa, Greece, to educate the public on obesity as a chronic disease requiring medical guidance.

4 sources. https://clstr.news/cluster/pharmaserve-lilly-launches-obesity-awareness-initiative-in-larissa

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Cite as: Pharmaserve-Lilly obesity awareness campaign in Greece. CLSTR, https://clstr.news/situations/pharmaserve-lilly-obesity-awareness-campaign-in-greece