# Philip Morris and Coldiretti tobacco supply chain agreements

> Live situation record from CLSTR: https://clstr.news/situations/philip-morris-and-coldiretti-tobacco-supply-chain-agreements
> Updated: 2026-09-25T07:55:42.000Z. Sources: 22. Developments: 2.

Philip Morris Italia and Coldiretti recently marked the 15th anniversary of their tobacco supply chain agreements in Naples. This partnership, supported by a Memorandum of Understanding with the Ministry of Agriculture, accounts for more than 50% of annual tobacco production in the Campania region. In the Sannio area alone, the agreement involves approximately 300 companies and 1,000 workers, generating 7.5 million euros in value.

On a regional scale, the activity generates an estimated 24.8 million euros in annual added value and supports over 10,000 jobs. Following the milestone, Philip Morris announced the extension of these agreements until 2035, with planned investments reaching up to one billion euros. The initiative includes the ‘Digital farmer’ program, designed to encourage generational succession by introducing new cultivators to the agricultural district.

Cesare Trippella, director of value chain and external engagement at Philip Morris, has emphasized that these long-term agreements with partners like Coldiretti are essential to provide stability for farmers. However, he continues to caution against risks posed by evolving European regulatory frameworks and tobacco excise policies, noting that such changes could threaten the legal tobacco sector and facilitate illicit markets.

## Claims

- Philip Morris has extended its supply chain commitment in Italy through 2035. (corroborated by 7 sources)
- The company signed its first supply chain agreement with Coldiretti in 2011. (corroborated by 7 sources)
- The company is implementing the ‘Digital farmer’ program to introduce new generations to agriculture. (corroborated by 7 sources)
- The company views the proposed acceleration of the new Tobacco Products Directive (TPD) and changes to tobacco excise duties in Brussels as dangerous for the sector. (corroborated by 7 sources)
- Coldiretti and Philip Morris Italia are celebrating 15 years of supply chain agreements. (corroborated by 3 sources)
- More than 50% of tobacco production in the Campania region is purchased annually through the agreement. (corroborated by 3 sources)
- The supply chain activity generates 24.8 million euros in annual added value. (corroborated by 3 sources)
- The supply chain involves more than 10,000 workers. (corroborated by 3 sources)

## Timeline

### 2026-09-25: Ferrero and Philip Morris announce major corporate and supply chain developments

Ferrero has signed a preliminary labor agreement focused on digital transformation and welfare, while Philip Morris extended its Italian tobacco supply chain partnership through 2035.

17 sources. https://clstr.news/cluster/philip-morris-extends-italian-tobacco-supply-chain-agreements-to-2035

### 2026-09-25: Coldiretti and Philip Morris Italia mark 15 years of tobacco agreement

Coldiretti and Philip Morris Italia celebrated 15 years of their tobacco supply chain agreement in Naples, noting that the partnership supports over 10,000 jobs and 24.8 million euros in value in Campania.

12 sources. https://clstr.news/cluster/coldiretti-and-philip-morris-italia-mark-15-years-of-supply-chain-agreements

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Cite as: Philip Morris and Coldiretti tobacco supply chain agreements. CLSTR, https://clstr.news/situations/philip-morris-and-coldiretti-tobacco-supply-chain-agreements