# Philippine brand visibility in generative AI > Live situation record from CLSTR: https://clstr.news/situations/philippine-brand-visibility-in-generative-ai > Updated: 2026-10-16T02:20:51.000Z. Sources: 4. Developments: 2. Research into the Philippine market indicates that local brands maintain high visibility within generative AI-generated answers. An initial study by Spiralytics found that Philippine brands achieved an 83.2% visibility rate, notably higher than the 40% rate observed in US brands. However, this visibility is largely driven by third-party sources, such as news reports and directories, rather than direct brand websites. The study noted that AI visibility depends on whether engines can identify a company through reputable third-party endorsements. Subsequent analysis focused on the Philippine banking sector via the PRecious AI Authority Index: Southeast Asia Banking 2026. This study distinguished between brand reach and prominence. Bank of the Philippine Islands (BPI) demonstrated the highest overall reach, appearing in 96% of business banking queries and 73% of consumer banking queries. Meanwhile, BDO Unibank led in first-mention prominence, being named first in 75% of business banking responses and 31% of consumer banking responses. ## Timeline ### 2026-10-16: BPI and BDO lead Philippine banking AI visibility study A study by PRecious Communications shows BPI leads in AI visibility and reach for Philippine banking, while BDO Unibank secures the highest number of first mentions in AI-generated answers. 2 sources. https://clstr.news/cluster/bpi-and-bdo-lead-philippine-banking-ai-visibility-study ### 2026-09-28: Philippine brands lead in AI visibility despite reliance on third-party sources A Spiralytics study shows Philippine brands have 83.2% visibility in AI answers, but 95% of citations come from third-party sources rather than the brands themselves. 2 sources. https://clstr.news/cluster/philippine-brands-lead-in-ai-visibility-despite-reliance-on-third-party-sources --- Cite as: Philippine brand visibility in generative AI. CLSTR, https://clstr.news/situations/philippine-brand-visibility-in-generative-ai