# Pink Media Group restructuring and layoffs

> Developing situation record from CLSTR: https://clstr.news/situations/pink-media-group-restructuring-and-layoffs
> Updated: 2026-11-02T09:11:59.000Z. Sources: 22. Developments: 2.

Željko Mitrović, owner of Pink Media Group, has announced a major restructuring plan to stabilize unprofitable parts of his business conglomerate. The plan involves the potential layoff of approximately 1,000 employees across roughly ten companies within his system. 

This restructuring has already impacted the Odeon Theater in Belgrade, where the dissolution of all ensembles left 150 employees without jobs. Financial records indicate the theater, which opened in September 2024, faced significant challenges with high operating costs relative to its revenue. While Pink Media Group reported a net profit of nearly 5.5 million euros last year, other ventures have struggled with profitability.

Addressing rumors regarding the potential shutdown of Pink television, Mitrović appeared on the program “Hit Tvit” with former Serbian President Aleksandar Vučić. He clarified that changes in brand identity do not necessarily mean the cessation of broadcasting, stating, “It is just a brand, television is a program, not its trademark. It is not that easy.” He did not provide specific details regarding the future of the station.

## Claims

- Željko Mitrović appeared on the program Hit Tvit with Aleksandar Vučić. (reported by 3 sources)
- Mitrović stated that a brand is different from a television program. (reported by 3 sources)
- Mitrović dissolved all ensembles at Teatar Odeon. (reported by 3 sources)
- The dissolution of Teatar Odeon ensembles resulted in 150 people losing their jobs. (reported by 3 sources)
- Mitrović announced that approximately 1,000 employees across ten companies may be laid off. (reported by 3 sources)

## Timeline

### 2026-11-02: Željko Mitrović addresses Pink TV rumors and announces mass layoffs

Pink Media Group owner Željko Mitrović denied rumors of his TV station closing and announced plans to lay off approximately 1,000 employees across his companies following losses at Teatar Odeon.

9 sources. https://clstr.news/cluster/eljko-mitrovi-addresses-pink-tv-shutdown-rumors-and-layoffs

### 2026-10-29: Željko Mitrović announces mass layoffs at Pink Media Group

Pink Media Group owner Željko Mitrović announced plans to lay off approximately 1,000 employees, starting with the closure of Belgrade's Odeon Theater, which has already resulted in 150 job losses.

16 sources. https://clstr.news/cluster/eljko-mitrovi-shares-philosophical-message-on-instagram

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Cite as: Pink Media Group restructuring and layoffs. CLSTR, https://clstr.news/situations/pink-media-group-restructuring-and-layoffs