# Pinterest business marketing guidance > Live situation record from CLSTR: https://clstr.news/situations/pinterest-business-marketing-guidance > Updated: 2026-08-02T20:22:24.000Z. Sources: 4. Developments: 2. The first snapshot (July 2026) outlines how small and medium‑size businesses can generate long‑term organic traffic on Pinterest by using keyword‑rich pins, evergreen boards, and consistent weekly publishing. It emphasizes Pinterest’s role as a visual search engine and the value of content that matches user intent, allowing pins to drive visits and sales months or years after posting. A week later, the second snapshot (August 2026) expands the guidance to paid advertising on the platform. It details the steps to set up a Business account, choose objectives, create vertical image or video ads, and target audiences by interests, demographics, and behaviors. The guide also provides typical cost ranges for CPC and CPM, and stresses monitoring performance to optimise spend. Together, the snapshots show a progression from purely organic strategies toward a combined approach that includes both organic content and paid ads, reflecting a broader effort to help businesses leverage Pinterest for marketing and sales. ## Timeline ### 2026-08-02: Pinterest advertising guide outlines setup steps and cost ranges A Pinterest ad guide details account setup, audience targeting, budgeting and typical CPC ($0.10‑$1.50) and CPM ($5‑$15) costs. 4 sources. https://clstr.news/cluster/pinterest-advertising-guide-outlines-setup-steps-and-cost-ranges ### 2026-07-25: Pinterest marketing guide helps small businesses generate steady organic traffic Pinterest operates as a visual search engine; keyword‑rich, consistent pins give SMEs long‑lasting traffic and sales without ads, experts say. 2 sources. https://clstr.news/cluster/pinterest-marketing-guide-helps-small-businesses-generate-steady-organic-traffic --- Cite as: Pinterest business marketing guidance. CLSTR, https://clstr.news/situations/pinterest-business-marketing-guidance