# Pizza Hut NFL rebranding campaign

> Live situation record from CLSTR: https://clstr.news/situations/pizza-hut-nfl-rebranding-campaign
> Updated: 2026-08-25T10:00:00.000Z. Sources: 6. Developments: 2.

Pizza Hut initiated a 25-week rebranding campaign for the NFL season, temporarily dropping ‘Pizza’ from its name to operate as ‘Hut’. The campaign included physical signage changes at its Plano, Texas, headquarters and received public praise from Barstool Sports founder Dave Portnoy.

The brand expanded the initiative into a national marketing campaign titled ‘Gameday Starts with a HUT’, produced in partnership with Pepsi. This phase features Buffalo Bills quarterback Josh Allen and includes a contest where participants can attempt to win ‘free pizza for life’ by uploading videos of themselves saying ‘HUT’. The campaign also introduced seasonal food promotions, such as the Triple Treat Box Gameday Edition.

## Timeline

### 2026-08-25: Pizza Hut launches football campaign with Josh Allen

Pizza Hut and Pepsi have launched a football season campaign featuring Josh Allen, offering a contest where participants can win free pizza for life by submitting videos of themselves saying ‘HUT’.

2 sources. https://clstr.news/cluster/pizza-hut-launches-football-campaign-with-josh-allen

### 2026-08-22: Pizza Hut rebrands as ‘Hut’ for 25-week NFL campaign

Pizza Hut is temporarily rebranding as ‘Hut’ for 25 weeks to align with the NFL season, a strategic marketing move praised by Barstool Sports founder Dave Portnoy.

4 sources. https://clstr.news/cluster/pizza-hut-rebrands-as-hut-for-25-week-nfl-campaign

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Cite as: Pizza Hut NFL rebranding campaign. CLSTR, https://clstr.news/situations/pizza-hut-nfl-rebranding-campaign