# Poland e-commerce market trends

> Live situation record from CLSTR: https://clstr.news/situations/poland-e-commerce-market-trends
> Updated: 2026-10-26T09:47:20.000Z. Sources: 10. Developments: 2.

The Polish retail market is experiencing a shift toward digital sales, with e-commerce's share of total retail rising to approximately 10%. While overall online sales have seen significant year-over-year growth, specific sectors show varying levels of digital penetration. The textiles, clothing, and footwear categories lead in online sales, followed by books, press, and furniture segments.

Recent data indicates a change in platform dominance within the landscape. While the broader e-commerce market is projected to grow, the rapid expansion of Chinese platforms such as Temu and Shein has slowed. Specifically, Temu reported a loss of nearly 8 million monthly visitors in Poland between January and September 2026. In contrast, local platform Allegro has maintained stability. This shift is partly attributed to consumer sensitivity to price fluctuations on international platforms.

## Timeline

### 2026-10-26: Poland e-commerce market shifts as Temu and Shein lose users

Polish e-commerce is evolving as Temu loses millions of users to local competitors like Allegro, while online sales in sectors like clothing and books continue to grow.

5 sources. https://clstr.news/cluster/poland-e-commerce-market-shifts-as-temu-and-shein-lose-users

### 2026-10-22: Poland retail sales slow as e-commerce share reaches 10%

Polish retail sales slowed in September 2026, though e-commerce grew 18.7% year-over-year, now accounting for 10.1% of total retail.

5 sources. https://clstr.news/cluster/poland-retail-sales-slow-as-e-commerce-share-reaches-10

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Cite as: Poland e-commerce market trends. CLSTR, https://clstr.news/situations/poland-e-commerce-market-trends