# Poland national branding initiative and political shifts > Live situation record from CLSTR: https://clstr.news/situations/poland-national-branding-initiative > Updated: 2026-09-17T11:01:01.000Z. Sources: 63. Developments: 12. The Polish national branding initiative remains embroiled in controversy following the publication of the ‘Polaków Portret Własny’ report by Barbara Mróz‑Gorgoń. The document, prepared by the Marka Polska Think Tank, was criticized for factual errors and chaotic methodology. Mróz‑Gorgoń, who resigned as government plenipotentiary after 22 days citing “unimaginable levels of hate,” admitted to using artificial intelligence for “transcription, summarization, and editing.” New scrutiny has emerged regarding the financial scale of her proposed initiatives. Reports indicate that within 23 days of her appointment, she drafted a budget exceeding 500 million PLN for a two-year period, with an estimated 70 to 90 million PLN allocated to program governance and management costs. The scandal has caused a significant professional crisis for Mróz‑Gorgoń, described by some as a total loss of professional standing. Academic figures, including Professor Radosław Zenderowski of UKSW, have criticized her conduct, suggesting her actions have devalued academic titles. Furthermore, debates have surfaced regarding the ideological direction of the ‘brand Poland’ initiative, with critics arguing that recent efforts foster a culture of national self-criticism rather than leveraging historical symbols like Solidarity or the papacy of John Paul II. Legal and institutional investigations have intensified. The Warsaw District Prosecutor's Office has launched an investigation into potential fraud and the submission of unreliable documents to obtain a grant of approximately 179,738 PLN from the Ministry of Sport and Tourism. Police have conducted searches at the property of Mróz‑Gorgoń and other locations in Lower Silesia. Prosecutors are also examining whether Ministry officials exceeded their authority or neglected duties in approving the report and authorizing the subsidy. Additionally, the University of Economics in Wrocław is conducting internal reviews regarding her professional conduct. ## Claims - Artificial intelligence was used during the creation of the report. (corroborated by 12 sources) - The Ministry of Sport and Tourism denied that the report was part of an official order or contract with the ministry. (corroborated by 12 sources) - The report cost approximately 200,000 PLN. (corroborated by 12 sources) - The Law and Justice party will file notifications with the CBA and the prosecutor's office to investigate the matter. (corroborated by 9 sources) - The report was a work in progress that should not have been released to the public. (corroborated by 8 sources) - The report incorrectly stated that Katowice is located in the 'northern center' of Poland. (corroborated by 8 sources) - Barbara Mróz-Gorgoń resigned from her position as Government Plenipotentiary for Poland Brand Promotion. (corroborated by 8 sources) - The report claimed 95 percent of young Poles speak English fluently and widely know German, French, or Mandarin. (corroborated by 6 sources) - Experts and analysts alleged that nearly 90 percent of the report's text showed characteristics of being generated by AI. (corroborated by 3 sources) ## Timeline ### 2026-09-17: Barbara Mróz-Gorgoń under investigation over Poland brand report Polish prosecutors are investigating former government official Barbara Mróz-Gorgoń over allegations of grant fraud and the use of unreliable data in a national branding report. 5 sources. https://clstr.news/cluster/barbara-mrz-gorgo-under-investigation-over-poland-brand-report ### 2026-09-12: Poland's Barbara Mróz-Gorgoń faces scrutiny over 'brand Poland' budget Scholar Barbara Mróz-Gorgoń faces backlash following her appointment to lead the ‘brand Poland’ initiative, amid controversy over a proposed 500 million PLN budget and her impact on academic standards. 4 sources. https://clstr.news/cluster/polands-barbara-mrz-gorgo-faces-scrutiny-over-brand-poland-budget ### 2026-09-10: Barbara Gorgoń-Mróz faces professional crisis following AI report controversy The story examines the professional downfall of Barbara Gorgoń-Mróz and the 'Marek Polska' brand following a controversy involving an AI-generated report. 3 sources. https://clstr.news/cluster/barbara-gorgo-mrz-faces-professional-crisis-following-ai-report-controversy ### 2026-08-26: Poland brand promotion faces scrutiny over public fund usage Controversy surrounds the potential use of 520 to 670 million PLN in public funds for Polish brand promotion and the activities of the newly formed Marek Polska Think Tank. 2 sources. https://clstr.news/cluster/poland-brand-promotion-faces-scrutiny-over-public-fund-usage ### 2026-08-26: Poland brand promotion crisis follows controversial AI-linked report Barbara Mróz-Gorgoń has resigned as Poland's brand promotion plenipotentiary following a scandal involving an AI-generated report filled with errors. The crisis has prompted investigations into government roles 6 sources. https://clstr.news/cluster/poland-brand-promotion-plenipotentiary-resigns-amid-report-controversy ### 2026-08-24: Barbara Mróz-Gorgoń resigns as Poland brand promotion plenipotentiary Barbara Mróz-Gorgoń resigned as Poland's brand promotion plenipotentiary after 22 days following a scandal involving an AI-assisted report and controversial past remarks regarding Beskidy residents. 13 sources. https://clstr.news/cluster/barbara-mrz-gorgo-resigns-as-poland-brand-plenipotentiary ### 2026-08-24: Fundacja Marka Polska faces scrutiny over AI report and costs Fundacja Marka Polska faces backlash over an AI-generated report and high projected costs for Polish brand promotion, leading to the resignation of government plenipotentiary Barbara Mróz-Gorgoń. 9 sources. https://clstr.news/cluster/marek-polska-think-tank-distances-itself-from-ministry-contract-amid-report-controversy ### 2026-08-22: Barbara Mróz-Gorgoń resigns amid AI report scandal Barbara Mróz-Gorgoń has resigned as Poland's Government Plenipotentiary for Brand Promotion following a scandal involving an AI-generated report funded by 200,000 PLN. 12 sources. https://clstr.news/cluster/barbara-mrz-gorgo-resigns-as-polands-brand-promotion-plenipotentiary ### 2026-08-20: Barbara Mróz-Gorgoń resigns amid AI report scandal Barbara Mróz-Gorgoń has resigned as Poland's Brand Promotion Plenipotentiary following controversy over an AI-assisted report containing significant factual errors and costing 200,000 PLN. 34 sources. https://clstr.news/cluster/barbara-mrz-gorgo-admits-to-using-ai-in-error-filled-brand-report ### 2026-08-13: Poland appoints new official to lead national brand promotion Poland has appointed Professor Barbara Mróz-Gorgoń to promote the national brand, amid observations of significant economic development and improved infrastructure compared to regional neighbors. 2 sources. https://clstr.news/cluster/poland-appoints-new-official-to-lead-national-brand-promotion ### 2026-07-29: Poland launches new national branding office as opposition split deepens in parliament Poland appoints Barbara Mróz‑Gorgoń to lead a new national branding office while former PM Mateusz Morawiecki forms a 40‑member parliamentary caucus, deepening a split in the Law and Justice party. 5 sources. https://clstr.news/cluster/poland-launches-new-national-branding-office-as-opposition-split-deepens-in-parliament ### 2026-07-28: Barbara Mróz‑Gorgoń named Poland’s government envoy for national brand promotion Prime Minister Donald Tusk appointed Professor Barbara Mróz‑Gorgoń as Poland’s brand‑promotion envoy, tasking her with a unified strategy, visual standards and coordination across ministries to boost tourism,投资 10 sources. https://clstr.news/cluster/polish-government-launches-unified-made-in-poland-branding-plan --- Cite as: Poland national branding initiative and political shifts. CLSTR, https://clstr.news/situations/poland-national-branding-initiative