# Polish media executive appointments

> Live situation record from CLSTR: https://clstr.news/situations/polish-media-executive-appointments
> Updated: 2026-08-03T05:03:09.000Z. Sources: 2. Developments: 2.

In late July 2026, FAB GROUP hired Patrycja Lehr‑Spławińska as Account Director for its sayHi agency and Friends&Brands, while ZPR Media appointed Joanna Parczyńska as head of audio, adding video‑format duties, and brought Jędrzej Nowak on as a consultant to expand its video studio and YouTube channels.

The following month, August 2026, saw further staffing moves in Poland’s media sector. Aleksandra Walenda, formerly with Dentsu Creative and TVN Media, became editor‑in‑chief of the digital news portal Noizz.pl, owned by Ringier Axel Springer Polska, succeeding long‑time chief Maciej Wernio. Separately, former TVN24 journalist Maciej Cnota was appointed head of the media‑monitoring department at the Ministry of National Defence.

These appointments illustrate a broader reshuffling of senior talent across Polish commercial media outlets and a government media‑monitoring unit.

## Timeline

### 2026-08-03: Poland appoints Aleksandra Walenda as Noizz.pl chief editor and Maciej Cnota to defence ministry media unit

Aleksandra Walenda becomes editor‑in‑chief of Noizz.pl, replacing Maciej Wernio, while ex‑TVN24 reporter Maciej Cnota is appointed head of media monitoring at Poland’s defence ministry.

2 sources. https://clstr.news/cluster/poland-appoints-aleksandra-walenda-as-noizzpl-chief-editor-and-maciej-cnota-to-defence-ministry-medi

### 2026-07-22: FAB GROUP and ZPR Media appoint new senior executives in Poland

FAB GROUP hired Patrycja Lehr‑Spławińska as Account Director, while ZPR Media appointed Joanna Parczyńska as head of audio and added Jędrzej Nowak as a consultant.

2 sources. https://clstr.news/cluster/fab-group-and-zpr-media-appoint-new-senior-executives-in-poland

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Cite as: Polish media executive appointments. CLSTR, https://clstr.news/situations/polish-media-executive-appointments