# Polish newspaper and weekly circulation trends

> Live situation record from CLSTR: https://clstr.news/situations/polish-newspaper-circulation-trends
> Updated: 2026-08-23T07:36:20.000Z. Sources: 7. Developments: 3.

The Polish press market experienced a general decline in circulation during the first half of 2026. Major daily newspapers saw significant drops in sales, including a 15.2% decrease for ‘Fakt’, a 13.7% fall for ‘Super Express’, and a 17.9% decline for ‘Gazeta Wyborcza’. Business-oriented titles were particularly affected, with ‘Puls Biznesu’ losing 44.2% of its circulation. The sports newspaper ‘Przegląd Sportowy’ was a notable exception, seeing an 8.7% increase attributed to interest in the football World Cup.

Within the weekly magazine segment, trends were mixed. While ‘Tygodnik Powszechny’ recorded a notable 13% increase in sales, reaching an average of 22,988 copies, other major titles saw declines. Segment leader ‘Polityka’ experienced a 7.4% drop to 67,634 copies. Other weekly publications also reported falling numbers: ‘Newsweek Polska’ fell by 2%, ‘Do Rzeczy’ dropped by 19%, ‘Sieci’ decreased by 20.6%, and ‘Gazety Polskiej’ saw a 30.3% reduction.

‘Tygodnik Powszechny’ has emerged as a rare growing title in a market where nine other titles in the Polish Reading Research (PBC) ranking saw a combined sales decline of 9.83%. This growth is primarily driven by a 69.7% surge in e-edition sales, which rose from 5,186 to 8,799 copies. Although print sales for the title decreased by 6.4%, the digital expansion resulted in a total sales increase of 2,642 copies. Digital editions now account for over 38% of the publication’s total sales, up from less than 26% the previous year.

## Claims

- Tygodnik Powszechny increased its sales by 13 percent in the first half of 2026. (single source)
- The average sales for Tygodnik Powszechny reached 22,988 copies. (single source)
- Polityka was the best-selling title in the opinion weekly segment in the first half of 2026. (single source)
- Polityka's average sales were 67,634 copies, a 7.4 percent decrease compared to the first half of 2025. (single source)
- Newsweek Polska's average sales were 56,625 copies, representing a 2 percent decrease. (single source)
- Tygodnik Powszechny's e-edition sales grew by 69.7 percent. (single source)
- Do Rzeczy sales fell by 19 percent to 20,730 copies. (single source)
- Sieci sales decreased by 20.6 percent to 19,627 copies. (single source)

## Timeline

### 2026-08-23: Polish weekly magazine sales show mixed trends in H1 2026

Polish weekly magazine sales in H1 2026 showed mixed results, with Tygodnik Powszechny growing 13% while market leader Polityka saw a 7.4% decline.

3 sources. https://clstr.news/cluster/polish-weekly-magazine-sales-show-mixed-trends-in-h1-2026

### 2026-08-19: Tygodnik Powszechny sees growth amid Polish press market decline

Tygodnik Powszechny is the only title seeing growth in the Polish press market, driven by a 69.7% increase in digital e-edition sales during the first half of 2026.

4 sources. https://clstr.news/cluster/tygodnik-powszechny-sees-growth-amid-polish-press-market-decline

### 2026-08-06: Polish Daily Newspapers See Significant Circulation Decline in Q2 2026

Polish daily newspaper circulation fell 14.7% in Q2 2026, with major titles like Fakt and Gazeta Wyborcza seeing double‑digit drops, while sports paper Przegląd Sportowy rose 8.7% amid World Cup interest.

4 sources. https://clstr.news/cluster/polish-daily-newspapers-see-significant-circulation-decline-in-q2-2026

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Cite as: Polish newspaper and weekly circulation trends. CLSTR, https://clstr.news/situations/polish-newspaper-circulation-trends
