# Pom Pom Purin 30th Anniversary merchandise

> Live situation record from CLSTR: https://clstr.news/situations/pom-pom-purin-30th-anniversary-merchandise
> Updated: 2026-07-31T09:03:38.000Z. Sources: 7. Developments: 3.

In late July 2026, Sanrio announced the 30th‑anniversary celebration for its character Pom Pom Purin. An initial rollout was scheduled for August 1 at the Abeille retailer, featuring items such as a plush‑backpack, die‑cut pouches, and a limited‑edition mook with a “fluffy‑mochi butt cushion.” Promotional events were planned at Kinokuniya bookstores in Shinjuku and Yokohama, and a commemorative book was to be released on September 9.

A few days later, the merchandise launch expanded nationwide. Starting July 29, Shamble (Shimamura Group) stores and the brand’s online platform began selling a broader range of products, including shoulder bags, face‑printed pouches, charms, and a dish set. In addition, a collaboration with the character Shirotan was introduced on July 31, adding key‑holders, a hugging pillow, T‑shirts and stickers, with sales limited to three units per customer. The collaboration was distributed through Shirotan’s own stores and online portals at Tokyo Station’s Ichiban Plaza and Tokyo Character Street.

Also on July 31, Sanrio partnered with Osaka’s historic castella shop Ginsou to launch a limited‑edition Pom Pom Purin castella flavored with caramel pudding. The confection, sold in packs of five for ¥800 (tax‑free), features two exclusive package designs and themed paper bags. It became available nationwide from August 1 through department stores, Ginsou outlets, station kiosks and airport souvenir shops, with Ginsou indicating possible further Sanrio collaborations later in the year.

## Claims

- Pom Pom Purin 30th‑anniversary merchandise launched at Shamble stores across Japan on July 29. (single source)
- The Shamble line includes shoulder bags, face‑printed pouches, charms and dishes showing Pom Pom Purin in a red cape. (single source)
- Sales of the Pom Pom Purin merchandise exclude the Sōwa store. (single source)
- Shirotan × Pom Pom Purin collaboration items were released on July 31, 2026. (single source)
- The collaboration commemorates Shirotan winning first place in the partner category of the 2026 Sanrio Character Award and Pom Pom Purin winning overall first place. (single source)
- The Shirotan × Pom Pom Purin product line includes a pair keyholder (¥4,600), mascot keyholder (¥2,300), 55 cm hugging pillow (¥7,000), mascot, T‑shirt (¥3,500) and stickers (¥440 each). (single source)
- Purchase of each Shirotan × Pom Pom Purin item is limited to three units per customer. (single source)
- The collaborative items are sold at Shirotan’s own stores, the Shirotan Fluffy Store at Tokyo Station’s Ichiban Plaza, and the Tokyo Character Street Online Plaza. (single source)

## Timeline

### 2026-07-31: Sanrio's Pom Pom Purin caramel‑pudding castella hits Japanese stores

Sanrio and Osaka’s Ginsou launch a caramel‑pudding Pom Pom Purin castella on Aug 1, 2026, priced at ¥800, with limited packaging across Japan.

3 sources. https://clstr.news/cluster/sanrios-pom-pom-purin-caramelpudding-castella-hits-japanese-stores

### 2026-07-29: Pom Pom Purin 30th‑Anniversary Goods Launch Nationwide and Shirotan Collaboration Debut in Japan

Pom Purin’s 30th‑anniversary merch launches nationwide on July 29, while a Shirotan × Pom Purin collaboration debuts July 31, featuring limited‑edition accessories and a commemorative pillow.

2 sources. https://clstr.news/cluster/pom-pom-purin-30thanniversary-goods-launch-nationwide-and-shirotan-collaboration-debut-in-japan

### 2026-07-26: Pom Pom Purin 30th Anniversary Merchandise Hits Japanese Stores

Japan's Abeille launches Pom Pom Purin 30th‑anniversary plush backpack on Aug 1, while a commemorative book with a fluffy butt cushion ships Sep 9, with pre‑orders on Amazon and Rakuten.

3 sources. https://clstr.news/cluster/pom-pom-purin-30th-anniversary-merchandise-hits-japanese-stores

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Cite as: Pom Pom Purin 30th Anniversary merchandise. CLSTR, https://clstr.news/situations/pom-pom-purin-30th-anniversary-merchandise