# Portuguese television audience trends

> Developing situation record from CLSTR: https://clstr.news/situations/portuguese-television-audience-trends
> Updated: 2026-11-05T10:17:10.000Z. Sources: 5. Developments: 2.

In October, CMTV maintained its leadership in the Portuguese cable television market, marking 55 consecutive months at the top. CMTV averaged 120,800 viewers per minute with a 5.6% market share, while competitors such as CNN Portugal and SIC Notícias each held approximately 2.5% of the share.

In the generalist television sector, SIC remained the market leader in both total daily share and prime time, holding 14% and 15.7% respectively. However, both SIC and TVI experienced viewership declines compared to September. RTP was the only generalist channel to show growth in October, increasing its average audience in both total day and prime time slots.

Viewership across various channels was reportedly influenced by football coverage and news regarding protests in Lisbon and Porto.

## Timeline

### 2026-11-05: Portuguese television audiences show SIC leadership and RTP growth

SIC remains the leader in Portuguese television audiences, though RTP was the only generalist channel to grow in October.

3 sources. https://clstr.news/cluster/portuguese-television-audiences-show-sic-leadership-and-rtp-growth

### 2026-11-01: CMTV maintains cable television leadership in Portugal

CMTV led Portuguese cable television in October, maintaining its position as the market leader for 55 consecutive months with a 5.6% share.

2 sources. https://clstr.news/cluster/cmtv-maintains-cable-television-leadership-in-portugal

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Cite as: Portuguese television audience trends. CLSTR, https://clstr.news/situations/portuguese-television-audience-trends