# PoscoDX AI integration and industrial automation strategy > Live situation record from CLSTR: https://clstr.news/situations/poscodx-ai-integration-and-industrial-automation-strategy > Updated: 2026-08-18T00:00:00.000Z. Sources: 2. Developments: 2. PoscoDX has initiated a strategic transition toward becoming an ‘AI-native company’ through the implementation of physical and agentic AI. The initial strategy focuses on two pillars: physical AI to automate heavy steel-plant equipment like cranes and robots to improve shop floor safety, and agentic AI to automate management tasks such as hiring and financial reporting. Following this strategy, the company developed an unstructured data analysis platform that utilizes domestic Korean Neural Processing Units (NPUs). This platform employs a hybrid architecture, using GPUs for model training and NPUs for real-time ‘Edge AI’ inference. This approach aims to enhance security by processing data locally and has demonstrated a reduction in infrastructure costs by approximately 50% and power consumption by about 90% compared to GPU-based inference. ## Timeline ### 2026-08-18: POSCO DX develops unstructured data analysis platform using domestic AI semiconductors POSCO DX developed an unstructured data analysis platform using domestic NPUs, reducing power use by 90% and costs by 50% through a hybrid GPU-NPU architecture for industrial Edge AI. 2 sources. https://clstr.news/cluster/posco-dx-develops-unstructured-data-analysis-platform-using-domestic-ai-semiconductors ### 2026-07-29: PoscoDX launches AI‑native strategy with physical and agentic AI PoscoDX announced a dual‑track AI plan – physical AI for plant robotics and agentic AI for office automation – aiming for a 30% productivity boost and faster, safer steel‑plant operations. 2 sources. https://clstr.news/cluster/poscodx-launches-ainative-strategy-with-physical-and-agentic-ai --- Cite as: PoscoDX AI integration and industrial automation strategy. CLSTR, https://clstr.news/situations/poscodx-ai-integration-and-industrial-automation-strategy