# Promotional campaigns for The Backrooms film in Japan

> Live situation record from CLSTR: https://clstr.news/situations/promotional-campaigns-for-the-backrooms-film-in-japan
> Updated: 2026-09-06T23:16:22.000Z. Sources: 5. Developments: 2.

Promotional activities for the A24 film ‘The Backrooms’ have expanded in Japan through immersive physical and digital installations. 

In Akasaka, Tokyo, a 3D advertisement was installed by PINPIN STUDIO, utilizing an empty building space to recreate the film’s ‘liminal space’ environment. The display features a pile of furniture made from recycled items and includes a YouTube Live stream that allows viewers to ‘spy’ on the space via surveillance cameras. 

Following this, the Japan XR Center and Happinet Media Marketing launched ‘The Backrooms Entrance AR,’ a WebAR promotional tool. This technology allows users to project a symbolic ‘eerie blue tape door’ from the film into their real-world environments using a smartphone, facilitating the creation of user-generated horror-themed content for social media.

## Timeline

### 2026-09-06: Japan XR Center launches WebAR promotion for ‘The Backrooms’ film

Japan XR Center has released a WebAR tool for the film ‘The Backrooms,’ allowing users to project eerie doors into real-world settings via smartphone without downloading an app.

2 sources. https://clstr.news/cluster/japan-xr-center-launches-webar-promotion-for-the-backrooms-film

### 2026-09-04: The Backrooms film features 3D advertisement in Akasaka

A 3D advertisement recreating the ‘liminal space’ from the A24 film ‘The Backrooms’ has been installed in Akasaka, Tokyo, featuring a secret YouTube Live surveillance stream.

4 sources. https://clstr.news/cluster/the-backrooms-film-features-3d-advertisement-in-akasaka

---
Cite as: Promotional campaigns for The Backrooms film in Japan. CLSTR, https://clstr.news/situations/promotional-campaigns-for-the-backrooms-film-in-japan