# Puebla expands tourism, agriculture and cultural events > Live situation record from CLSTR: https://clstr.news/situations/puebla-coffee-sector-development > Updated: 2026-07-31T07:30:25.000Z. Sources: 61. Developments: 26. The July 2026 partnership between BUAP and the state Secretariat of Tourism continues to drive Puebla’s knowledge‑economy agenda. After the fifth Plan Becas 2026 fair (18‑21 July) offered more than 10 000 scholarships, the state has added a series of cultural and agricultural initiatives. In June, Puebla unveiled four new flavored versions of its Café 5 de Mayo at the National Coffee Convention, projecting 270 000 flavored jars and 220 000 soluble‑freeze‑dry bags from 38 tonnes of parchment. The CONCAFÉ 2026 event delivered workshops on value‑added coffee products, distributed 1 800 equipment units and announced support for over 200 000 ha of coffee farms, reinforcing the sector that now cultivates coffee on 71 000 ha across 54 municipalities. Tourism promotion intensified with Governor Alejandro Armenta Mier’s outreach to U.S. migrant communities in New York and New Jersey, highlighting new air links to Newark and forthcoming routes to Houston and Los Angeles, and showcasing Puebla’s 12 Pueblos Mágicos and more than 60 municipalities with tourism potential. Major festivals are expected to boost the service economy: the International Culture and Motorcycling Festival (FIC Moto) in August anticipates 25 000 visitors and a 60 million‑peso spillover, while the Mexican Petroleum Congress scheduled for 2027 is projected to generate about 400 million pesos. The National Coffee Convention attracted close to 40 000 visitors, helping lift Puebla from sixth to fourth place among Mexico’s most‑visited states. The annual Feria del Chile en Nogada continues to expand. Calpan’s 2024 edition will start on 1 August with 130 000 dishes and an estimated impact of more than 50 million pesos, supported by a new digital platform promoting the Ruta Gastronómica del Chile en Nogada. ## Timeline ### 2026-07-31: Calpan’s Feria del Chile en Nogada kicks off with 130,000 dishes and new digital platform Calpan’s Feria del Chile en Nogada opens Aug 1, expecting 130,000 dishes sold and over 50 M pesos economic boost, supported by a new digital platform for the Ruta Gastronómica. 6 sources. https://clstr.news/cluster/pueblas-chile-en-nogada-festivals-go-digital-spur-local-economy ### 2026-07-20: Puebla's mezcal sector expands tenfold as agave planting surges Puebla's mezcal industry saw a 1,000% rise in agave acreage, boosting production to 600,000 L this year and targeting 1 million L, backed by 1.2 billion pesos in state investment. 2 sources. https://clstr.news/cluster/pueblas-mezcal-sector-expands-tenfold-as-agave-planting-surges ### 2026-07-19: Puebla invests 1.1 bn pesos in new schools and launches scholarship program Puebla earmarks 1.1 bn pesos for new schools, technology upgrades and a scholarship scheme offering up to 70 % tuition aid to thousands of students. 5 sources. https://clstr.news/cluster/puebla-invests-11-bn-pesos-in-new-schools-and-launches-scholarship-program ### 2026-07-18: Atlixco Mayor Ariadna Ayala Launches Chile in Nogada Guide Atlixco mayor Ariadna Ayala unveiled a digital guide for the Chile en Nogada season, featuring 44 restaurants and 11 market kitchens, to boost tourism and target sales of over 25,000 dishes. 3 sources. https://clstr.news/cluster/atlixco-mayor-ariadna-ayala-launches-chile-in-nogada-guide ### 2026-07-17: Mexico expands sports facilities with new padel courts, school domes and housing deliveries Mexico’s Puebla adds new padel courts and a café, while Quintana Roo​t sees 46 sports courts and 300 school domes opened; leaders also deliver hundreds of homes in Cancún. 9 sources. https://clstr.news/cluster/puebla-governor-alejandro-armenta-mier-opens-new-padel-courts-to-boost-youth-sports ### 2026-07-17: BUAP Announces Admission Results and Scholarship Fair in Puebla BUAP will release 2026 admission results on 18 July and hosts a scholarship fair from 18‑21 July offering over 10 000 scholarships for students in Puebla. 8 sources. https://clstr.news/cluster/buap-announces-admission-results-and-scholarship-fair-in-puebla ### 2026-07-17: Puebla Governor launches CITRAA agro‑aquaculture innovation center Puebla Governor Alejandro Armenta Mier is building the CITRAA agro‑aquaculture innovation center in San José Chiapa. The 22,574 m² facility will serve over 6,200 locals, process dehydrated produce, make amaranx 3 sources. https://clstr.news/cluster/puebla-governor-launches-citraa-agroaquaculture-innovation-center ### 2026-07-17: Tochimilco launches Chiles en Nogada season to boost local producers Tochimilco's Chiles en Nogada season (July 24‑Sept 20) aims to sell 1,000 dishes, generate ~250k MXN and aid 200 local producers through tourism promotion. 5 sources. https://clstr.news/cluster/tochimilco-launches-chiles-en-nogada-season-to-boost-local-producers ### 2026-07-14: Carmela y Sal celebrates fifth Chile en Nogada season as Mexico opens 2026 festival Chef Gabriela Ruiz's Carmela y Sal serves its fifth annual Chile en Nogada with a sustainable recipe, while Puebla's tourism office inaugurated the 2026 season, forecasting 4.5 million servings and a 2 billion‑ 2 sources. https://clstr.news/cluster/carmela-y-sal-celebrates-fifth-chile-en-nogada-season-as-mexico-opens-2026-festival ### 2026-07-13: Puebla's BUAP Launches Plan Becas 2026 Fair Offering 10,000 Scholarships BUAP and the Puebla government will host the Plan Becas 2026 fair (July 18‑21) offering over 10,000 scholarships with 15‑70% discounts at 64 institutions, targeting secondary and higher‑education students. 12 sources. https://clstr.news/cluster/buap-and-usep-sign-collaboration-pact-to-expand-student-training-in-puebla ### 2026-07-13: Puebla's Chile en Nogada season targets 4.5 million plates and 2 billion‑peso boost Puebla launched its Chile en Nogada season, aiming to sell 4.5 million plates and generate over 2 billion pesos, boosting local producers, restaurants and tourism. 5 sources. https://clstr.news/cluster/pueblas-chile-en-nogada-season-targets-45-million-plates-and-2-billionpeso-boost ### 2026-07-10: Puebla launches 2026 Chile en Nogada season with $2 bn economic boost Puebla's 2026 Chile en Nogada season aims to sell 4.5 M dishes, generate >2 bn pesos, and boost local producers, chefs and tourism. 7 sources. https://clstr.news/cluster/pueblas-chile-en-nogada-season-drives-tourism-and-multibillion-peso-economy ### 2026-07-09: Puebla unveils Technology and Sustainability Capital to spur innovation and industry Puebla launches a Technology and Sustainability Capital, linking industry, research and social projects such as a solar panel plant, lithium‑battery factory and a protein‑rich amaranth atole for seniors. 3 sources. https://clstr.news/cluster/puebla-unveils-technology-and-sustainability-capital-to-spur-innovation-and-industry ### 2026-07-08: Mexico prepares major industrial and tech fairs in Querétaro and Puebla for 2026 Querétaro will hold an industrial fair in September 2026 with 350+ exhibitors and 500 B2B meetings, while Puebla's Tech Capital 2026 in October will gather 5,800 attendees to showcase manufacturing, AI, and the 4 sources. https://clstr.news/cluster/mexico-prepares-major-industrial-and-tech-fairs-in-quertaro-and-puebla-for-2026 ### 2026-07-07: BUAP and Puebla State Tourism Department Sign Alliance to Boost Regional Tourism BUAP and Puebla’s Tourism Secretariat signed a July 2026 agreement to involve university students and staff in creating new tourism products, aiming to boost the region’s competitiveness and economic growth. 8 sources. https://clstr.news/cluster/puebla-university-and-state-tourism-secretariat-sign-collaboration-to-boost-regional-tourism ### 2026-07-07: Puebla prepares Tech Capital 2026 and inaugural FICTI fair in October Puebla will host Tech Capital 2026 and its inaugural FICTI fair from Oct 15‑17, aiming to boost the knowledge economy, innovation and creative industries through government‑university‑business collaboration. 4 sources. https://clstr.news/cluster/puebla-prepares-tech-capital-2026-and-inaugural-ficti-fair ### 2026-07-07: Puebla's culinary festivals expected to attract 31,000 visitors and generate over 2 billion pesos Puebla's food festivals anticipate 31,000 visitors for the Molote Fair and sales of 4.45 million chiles en nogada, projected to generate over 2 billion pesos in economic activity. 2 sources. https://clstr.news/cluster/pueblas-culinary-festivals-expected-to-attract-31000-visitors-and-generate-over-2-billion-pesos ### 2026-07-03: Mexico and Puebla boost community tourism with 106 distinctions ahead of 2027 fair Mexico and Puebla awarded 106 community‑tourism distinctions and 24 work certificates to 19 municipalities, investing over 10 million pesos to boost local economies and prepare for the 2027 Tourism Fair. 2 sources. https://clstr.news/cluster/mexico-and-puebla-boost-community-tourism-with-106-distinctions-ahead-of-2027-fair ### 2026-07-01: Puebla Governor Alejandro Armenta Mier expands field support and export brand Puebla Governor Alejandro Armenta Mier rolls out a 1.5 bn peso field program and expands the “Marca Puebla Cinco de Mayo” export brand, delivering equipment, price guarantees and a $1 M export milestone. 7 sources. https://clstr.news/cluster/pueblas-cinco-de-mayo-brand-exceeds-1-million-in-exports ### 2026-06-30: Puebla to Host Two Major International Conferences in 2026 Puebla will host the 2026 International MEXTESOL Congress in October and the 11th International Museum Meeting in November, drawing thousands of participants and boosting the local economy. 2 sources. https://clstr.news/cluster/puebla-to-host-two-major-international-conferences-in-2026 ### 2026-06-25: Mexican states launch programs to protect migrants and boost migrant tourism Puebla approved a migrant fraud‑prevention outreach plan, while Zacatecas launched the Paisano Rewards platform offering discounts to migrant tourists, both aiming to protect migrants and stimulate local travel 2 sources. https://clstr.news/cluster/mexican-states-launch-programs-to-protect-migrants-and-boost-migrant-tourism ### 2026-06-23: Puebla Cinco de Mayo brand hits $1 million in U.S. export sales Puebla Cinco de Mayo, representing 497 producers, logged its first $1 million in U.S. export sales to Los Angeles, New York and New Jersey, spurring job creation and expansion plans. 5 sources. https://clstr.news/cluster/pueblas-cinco-de-mayo-brand-hits-1-million-in-us-exports ### 2026-06-18: Puebla Government Promotes Tourism to US Migrant Communities Puebla’s tourism secretary met U.S. officials to promote new air routes and the state’s cultural sites, targeting Mexican migrants in New York‑New Jersey as part of a broader tourism push. 2 sources. https://clstr.news/cluster/puebla-government-promotes-tourism-to-us-migrant-communities ### 2026-06-15: Puebla leverages major festivals and conferences to boost tourism and economy Puebla’s CONCAFÉ 2026, FIC Moto festival and the 2027 Mexican Petroleum Congress are expected to draw tens of thousands of visitors and generate hundreds of millions of pesos, boosting the state’s tourism rank. 3 sources. https://clstr.news/cluster/puebla-leverages-major-festivals-and-conferences-to-boost-tourism-and-economy ### 2026-06-11: Puebla's CONCAFÉ 2026 Boosts Coffee Community Wealth CONCAFÉ 2026 in Puebla (June 11‑14) showcased workshops, equipment grants and new coffee product launches to boost incomes for Mexican coffee families. 2 sources. https://clstr.news/cluster/pueblas-concaf-2026-boosts-coffee-community-wealth ### 2026-06-11: Puebla launches flavored Café 5 de Mayo at national coffee convention Puebla unveiled four new flavored Café 5 de Mayo varieties at its national coffee convention, aiming to boost exports and retain value for indigenous coffee growers across 71 000 ha of state farms. 2 sources. https://clstr.news/cluster/puebla-launches-flavored-caf-5-de-mayo-at-national-coffee-convention --- Cite as: Puebla expands tourism, agriculture and cultural events. CLSTR, https://clstr.news/situations/puebla-coffee-sector-development