# PUMA executive leadership appointment

> Live situation record from CLSTR: https://clstr.news/situations/puma-executive-leadership-appointment
> Updated: 2026-10-26T05:09:41.000Z. Sources: 5. Developments: 2.

PUMA SE has appointed Arne Arens as the new Chief Commercial Officer (CCO) and a member of the Management Board, effective November 15, 2026. Arens will be responsible for overseeing the company’s global commercial organization, marketplace strategy, and multi-channel sales execution, including wholesale, digital platforms, and direct-to-consumer channels.

Arens possesses over 25 years of leadership experience in the sporting goods, outdoor, and retail sectors. His professional background includes senior positions at Nike, The North Face, and Boardriders, as well as serving as CEO of the apparel technology company Unspun.

## Timeline

### 2026-10-26: PUMA appoints Arne Arens as Chief Commercial Officer

PUMA SE has named Arne Arens as Chief Commercial Officer, effective November 15, 2026, to lead its global marketplace strategy and sales execution.

2 sources. https://clstr.news/cluster/puma-appoints-arne-arens-as-chief-commercial-officer-1

### 2026-10-23: PUMA appoints Arne Arens as Chief Commercial Officer

PUMA has named Arne Arens as Chief Commercial Officer, effective November 15, 2026, to lead its global commercial organization and marketplace strategy.

2 sources. https://clstr.news/cluster/puma-appoints-arne-arens-as-chief-commercial-officer

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Cite as: PUMA executive leadership appointment. CLSTR, https://clstr.news/situations/puma-executive-leadership-appointment