# Pumpkin spice latte market trends > Live situation record from CLSTR: https://clstr.news/situations/pumpkin-spice-latte-market-trends > Updated: 2026-10-18T09:00:02.000Z. Sources: 12. Developments: 4. The pumpkin spice latte, a seasonal beverage trend popularized by Starbucks in 2003, has become a global pop-culture phenomenon. The flavor profile is based on a spice blend typically consisting of cinnamon, nutmeg, cloves, and ginger, sometimes including cardamom. While the original recipe focused on roasted coffee, steamed milk, and spices, the composition was updated in 2015 to include real pumpkin puree. Although the pumpkin spice latte remains a dominant seasonal staple—with data indicating that 86% of consumers have tried the beverage—it faces increasing competition from new autumn-inspired flavors. Coffee shop menus are expanding to include offerings such as apple pie, caramel apple, s’mores, blueberry maple muffin, and brown butter toffee to appeal to consumers seeking variety. Recent seasonal launches in Tokyo and Dubai demonstrate the continued global reach of these flavors. In Tokyo, Starbucks Japan released its original pumpkin spice latte on September 30, while the Starbucks Reserve Roastery in Nakameguro is offering a specialized barrel-aged version featuring Japanese-grown pumpkin and iyokan peel. Tully’s Coffee has also returned to the market with a pumpkin series, including a ‘Pumpkin Pudding Latte’, following a five-year absence. In Dubai, Tania’s Teahouse is serving pumpkin spice and chai lattes infused with cardamom and ginger, while Magnolia Bakery is offering pumpkin-themed items paired with Biscoff flavors. In the United States, local coffee shops are introducing creative seasonal alternatives. In Memphis, establishments such as Cxffeeblack, City & State Ritual, and LuLu's Cafe & Bakery are offering unique fall-themed drinks. In Utah, seasonal offerings extend to tea, beer, and cider, including ‘Basic Witch’ stout from Hopkins Brewing Co. and pumpkin pie Vietnamese coffee from Salt Lake Che. ## Claims - Starbucks Japan released its original pumpkin spice latte on September 30. (single source) - The Starbucks Reserve Roastery in Nakameguro offers a barrel-aged pumpkin spice latte featuring Japanese-grown pumpkin and iyokan peel. (single source) - Tully’s Coffee is reintroducing its pumpkin series after a five-year hiatus. (single source) - Tania’s Teahouse in Dubai is serving pumpkin spice lattes and pumpkin spice chai lattes. (single source) - Magnolia Bakery in Dubai is incorporating Biscoff into its seasonal pumpkin offerings. (single source) ## Timeline ### 2026-10-18: Local coffee shops introduce creative autumn beverage alternatives Local cafes and breweries are moving beyond pumpkin spice to offer creative autumn-themed beverages, including cinnamon roll coffee, spiced ciders, and seasonal stouts. 3 sources. https://clstr.news/cluster/local-coffee-shops-introduce-creative-autumn-beverage-alternatives ### 2026-10-14: Tokyo and Dubai cafes launch seasonal pumpkin spice menus Cafes in Tokyo and Dubai are launching seasonal pumpkin spice menus, including offerings from Starbucks, Tully’s Coffee, and Tania’s Teahouse. 5 sources. https://clstr.news/cluster/tokyo-and-dubai-cafes-launch-seasonal-pumpkin-spice-menus ### 2026-10-10: Pumpkin spice lattes face competition from new autumn beverage flavors While the pumpkin spice latte remains a seasonal classic, new autumn flavors like caramel apple and s'mores are increasingly competing on coffee shop menus. 2 sources. https://clstr.news/cluster/pumpkin-spice-lattes-face-competition-from-new-autumn-beverage-flavors ### 2026-10-02: Pumpkin spice latte trends and seasonal recipes The pumpkin spice latte has evolved from a 2003 Starbucks launch into a global autumn phenomenon, utilizing a signature blend of cinnamon, nutmeg, cloves, and ginger. 2 sources. https://clstr.news/cluster/pumpkin-spice-latte-trends-and-seasonal-recipes --- Cite as: Pumpkin spice latte market trends. CLSTR, https://clstr.news/situations/pumpkin-spice-latte-market-trends