# Quintana Roo tourism development and promotion

> Live situation record from CLSTR: https://clstr.news/situations/quintana-roo-tourism-development-and-promotion
> Updated: 2026-10-22T17:52:40.000Z. Sources: 29. Developments: 2.

Tourism officials and leaders in Quintana Roo have announced several initiatives to strengthen the Mexican Caribbean’s international position. During the 38th Cancún Travel Mart, which hosted 566 delegates from 22 countries, Governor Mara Lezama Espinosa announced a 20% increase in tourism promotion budgets for 2027. This strategy aims to shift focus from traditional ‘sun and beach’ models toward wellness, digital nomads, sports, and cultural tourism.

Key connectivity improvements include expanded flight routes from Canada, the United States, and Europe, specifically a new direct flight from Milan, Italy, to Cozumel scheduled for December 24, 2026. Infrastructure projects are also progressing, such as the Kukulcán Boulevard road distributor. 

To encourage modernization, the Municipality of Benito Juárez has launched the ‘Renueva Cancún’ program, eliminating municipal remodeling license fees for hotels. Additionally, new circular economy strategies are being implemented to manage waste, with plans to scale glass recycling from 40 to 500 tons per month through new collection centers.

While the Cancún Travel Mart reported significant commercial activity with preliminary sales expectations between $5.2 billion and $5.45 billion for the 2026-2027 period, federal authorities previously noted regional challenges. The Secretary of Tourism, Josefina Rodríguez Zamora, acknowledged a tourism contraction in Tulum attributed to factors such as sargassum, rising rates, and loss of air connectivity.

## Claims

- A new collection center for glass and PET will open in approximately three months on José López Portillo Avenue. (single source)
- The new infrastructure aims to increase monthly glass recovery from 40 tons to 500 tons. (single source)
- The 'Turismo Circular' project will present its first diagnostic results in November 2026. (single source)
- The Hyatt Zilara Cancún reopened after a renovation costing more than $80 million. (single source)
- The 38th Cancun Travel Mart features more than 700 international delegates. (single source)

## Timeline

### 2026-10-22: Cancún tourism sector announces major expansion and investment initiatives

The Cancún Travel Mart 2026 projects billions in sales, prompting a 20% increase in regional tourism promotion and new initiatives to modernize hotel infrastructure and expand international flight connectivity.

13 sources. https://clstr.news/cluster/cancn-tourism-sector-expands-through-infrastructure-and-sustainability-initiatives

### 2026-10-21: Quintana Roo boosts tourism promotion and infrastructure

Quintana Roo will increase tourism promotion by 20% and launch a direct Milan-to-Cozumel flight in December to boost international connectivity.

22 sources. https://clstr.news/cluster/cancn-modernizes-tourist-transport-with-new-autotur-buses

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Cite as: Quintana Roo tourism development and promotion. CLSTR, https://clstr.news/situations/quintana-roo-tourism-development-and-promotion