# Rafał Brzoska dispute with Meta over AI fraud

> Live situation record from CLSTR: https://clstr.news/situations/rafa-brzoska-dispute-with-meta-over-ai-fraud
> Updated: 2026-08-27T10:13:23.000Z. Sources: 58. Developments: 7.

The dispute between InPost founder Rafał Brzoska and Meta has escalated into formal regulatory action. Polish Digital Affairs Minister Krzysztof Gawkowski has requested that the European Commission fine Meta 250 million euros, citing the company’s inadequate response to fraudulent advertisements. This request follows testing by CERT Polska, which identified 122 fake advertisements; according to the minister, Meta declined to remove 106 of these cases, an 86.8 percent failure rate.

Gawkowski accused Meta of failing to provide an effective response to scams and suggested the company may be profiting from fraudulent content. He has expressed intentions to urge other EU leaders to join collective legal action. In response, Meta stated it removed 380,000 fraudulent items from Poland between July 2025 and June 2026 and aims to have 90 percent of its advertising revenue come from verified entities by the end of 2026.

Brzoska has criticized Meta, claiming the company earns approximately 20 million PLN daily from scams in Poland. To combat this, Brzoska has partnered with Sebastian Kondracki of Bielik.AI to launch ‘ScamWatch’, an AI-driven tool designed to monitor illegal advertisements, report them to platforms, and track response times. This effort is part of the ‘150% stop scam’ initiative, which proposes that platforms be fined 150% of the revenue earned from fraudulent ads. The initiative includes a petition to reform platform responsibility rules, which has gathered nearly 100,000 signatures. Public figure Małgorzata Rozenek has also voiced support for the campaign, noting that digital security is a critical concern for all users.

## Claims

- Meta's response regarding fraudulent advertisements in Poland is unsatisfactory. (disputed by 4 sources)
- Meta provided a response detailing its actions regarding the combatting of scams. (disputed)
- Polish Digital Affairs Minister Krzysztof Gawkowski stated that Meta is not providing an effective and adequate response to fake advertisements. (corroborated by 11 sources)
- The Polish Digital Affairs Minister has called on the European Commission to fine Meta 250 million euros. (corroborated by 9 sources)
- CERT Polska identified 122 advertisements classified as fake during testing. (corroborated by 8 sources)
- Meta decided not to remove advertisements in 106 of the reported cases, representing 86.8 percent of reports. (corroborated by 8 sources)
- The Polish management of Meta should seek new employment due to their failure to address fraudulent content. (corroborated by 7 sources)
- Meta has continuously tolerated fake news and fraudulent advertisements using the likeness of public figures for over two years. (corroborated by 6 sources)
- Minister Gawkowski argued that fraudulent advertisements should be removed within minutes rather than days. (corroborated by 5 sources)
- Rafał Brzoska stated that the misuse of likeness in fraudulent ads affects all Polish citizens, not just public figures. (corroborated by 5 sources)
- A Polish court ruled in favor of Rafał Brzoska in a case against Meta regarding responsibility for fraudulent advertising content. (corroborated by 4 sources)
- Fraudulent advertisements on Facebook and Instagram use the likeness of celebrities and politicians. (corroborated by 4 sources)

## Timeline

### 2026-08-27: Meta faces pressure over scam ads as Rafał Brzoska launches ScamWatch

Rafał Brzoska and Sebastian Kondracki have launched ScamWatch, an AI tool to combat fraudulent Meta ads, amid calls for the platform to pay 150% of scam-related revenues in penalties.

9 sources. https://clstr.news/cluster/rafa-brzoska-launches-ai-tool-to-combat-social-media-scams

### 2026-08-27: Meta faces €250 million fine request from Poland over fraudulent ads

Poland has requested a €250 million fine from the European Commission against Meta, alleging the company failed to adequately address fraudulent advertisements and scams on its platforms.

19 sources. https://clstr.news/cluster/poland-seeks-250-million-euro-fine-against-meta-over-fake-ads

### 2026-08-23: Poland challenges Meta over fraudulent deepfake advertisements

Polish officials and InPost CEO Rafał Brzoska are criticizing Meta for failing to stop fraudulent deepfake advertisements on its platforms, demanding faster removal and stricter accountability.

17 sources. https://clstr.news/cluster/meta-faces-criticism-from-polish-officials-over-fraudulent-advertisements

### 2026-08-21: Rafał Brzoska launches ‘150%’ initiative against scam ads

InPost CEO Rafał Brzoska has launched the ‘150%’ initiative, calling for platforms to pay penalties totaling 150% of revenue earned from scam advertisements to fund victim compensation.

8 sources. https://clstr.news/cluster/rafa-brzoska-launches-150-initiative-against-scam-ads

### 2026-08-17: Rafał Brzoska disputes Meta over fraudulent advertisements

InPost CEO Rafał Brzoska is battling Meta over fraudulent ads using his likeness. Polish officials are intervening, demanding Meta comply with the Digital Services Act to stop scams.

16 sources. https://clstr.news/cluster/meta-faces-scrutiny-in-poland-over-fraudulent-ads-and-account-block

### 2026-08-15: Marcin Gortat supports Rafał Brzoska against AI misinformation

Marcin Gortat has voiced support for InPost CEO Rafał Brzoska against AI-generated misinformation and discussed his personal investment in military training and preparedness.

2 sources. https://clstr.news/cluster/marcin-gortat-supports-rafa-brzoska-against-ai-misinformation

### 2026-08-14: Rafał Brzoska attacks Meta leadership over deepfake scams

InPost founder Rafał Brzoska has publicly condemned Meta's Polish leadership for failing to stop deepfake scams, following a court ruling that held the company responsible for fraudulent advertising.

11 sources. https://clstr.news/cluster/rafa-brzoska-accuses-meta-of-tolerating-fake-news-and-fraudulent-ads

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Cite as: Rafał Brzoska dispute with Meta over AI fraud. CLSTR, https://clstr.news/situations/rafa-brzoska-dispute-with-meta-over-ai-fraud
