# Reddit stock investor activity

> Live situation record from CLSTR: https://clstr.news/situations/reddit-stock-investor-activity
> Updated: 2026-08-03T05:12:47.000Z. Sources: 4. Developments: 3.

In early July 2026, Needham analyst Laura Martin upgraded Reddit (RDDT) to a buy with a $300 price target, citing a 50 % upside and the platform’s human‑generated content edge. The upgrade coincided with a surge in institutional buying, pushing the share price near $195 and valuing the company at $37.6 billion.

A week later, CEO Steve Huffman exercised 18,000 stock options at $25.29 per share and sold the resulting shares under a Rule 10b5‑1 plan, netting about $3.6 million while retaining roughly 456,000 shares through trusts. At the same time, Principal Financial Group trimmed its stake by 20 %, whereas NewEdge Advisors, UBS Asset Management Americas, Focus Partners Wealth and Geneos Wealth Management expanded their holdings by 40 % to 345 %.

On August 3, Militia Capital Management disclosed a new position of 17,662 Reddit shares worth about $2.38 million, and several other investors—including Sunbelt Securities, Ascentis Independent Advisors, LOM Asset Management, Geneos Wealth Management and V Square Quantitative Management—added or increased their stakes. KeyCorp analysts projected Q2 earnings of $0.91 per share, kept a “Strong‑Buy” rating, and set full‑year earnings expectations at $4.85 per share with target prices ranging from $145 to $270. The stock opened the week at $140.67, reflecting a market cap near $27 billion and a PE multiple of 32.7.

## Timeline

### 2026-08-03: Reddit Inc. Stock Attracts Investor Interest After Militia Capital Purchase and KeyCorp Forecast

Militia Capital bought $2.4 M of Reddit shares, while KeyCorp forecasts Q2 EPS of $0.91 and keeps a Strong‑Buy rating, highlighting renewed investor focus on the stock.

2 sources. https://clstr.news/cluster/reddit-inc-stock-attracts-investor-interest-after-militia-capital-purchase-and-keycorp-forecast

### 2026-07-19: Reddit Inc. Shares Sold by CEO and Major Institutional Investors

Reddit CEO Steve Huffman sold 18,000 shares for $3.6 M, retaining large indirect holdings, while institutional investors like Principal Financial cut stakes and others increased theirs.

2 sources. https://clstr.news/cluster/reddit-inc-shares-sold-by-ceo-and-major-institutional-investors

### 2026-07-10: Reddit stock receives buy rating and sees fresh institutional purchases

Needham gave Reddit a buy rating with a $300 target, citing its human‑generated content. Institutional investors, including Warm Springs and UBS, added sizable stakes, while insiders sold shares.

2 sources. https://clstr.news/cluster/reddit-stock-receives-buy-rating-and-sees-fresh-institutional-purchases

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Cite as: Reddit stock investor activity. CLSTR, https://clstr.news/situations/reddit-stock-investor-activity