# Reebok Born Classic Worn Together campaign

> Live situation record from CLSTR: https://clstr.news/situations/reebok-born-classic-worn-together-campaign
> Updated: 2026-08-27T22:09:40.000Z. Sources: 2. Developments: 2.

Reebok has launched its “Born Classic. Worn Together.” campaign, which utilizes Karol G as a global creative muse to promote community and self-expression through the brand’s Classics sneaker line.

The campaign, which includes visual content shot in Mexico City, has evolved to include local elements. In Mexico, the initiative features Karime Pinter, María León, and Renee to demonstrate how classic pieces adapt to diverse personal styles. Additionally, the campaign’s musical themes are reflected in the music industry through a new collaborative single, “El sombrero y la camisa,” by Kany García and Carín León.

## Timeline

### 2026-08-27: Reebok launches new campaign as Kany García and Carín León collaborate

Reebok launches its “Born Classic. Worn Together.” campaign featuring Karol G, while musicians Kany García and Carín León release a new collaborative single, “El sombrero y la camisa.”

2 sources. https://clstr.news/cluster/reebok-launches-new-campaign-as-kany-garca-and-carn-len-collaborate

### 2026-07-31: Karol G teams with Reebok for new “Born Classic. Worn Together.” campaign

Karol G partners with Reebok on the “Born Classic. Worn Together.” campaign, filmed in Mexico City, highlighting community and self‑expression through the brand’s Classics sneakers.

4 sources. https://clstr.news/cluster/karol-g-teams-with-reebok-for-new-born-classic-worn-together-campaign

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Cite as: Reebok Born Classic Worn Together campaign. CLSTR, https://clstr.news/situations/reebok-born-classic-worn-together-campaign